Thierry Sequeira

We provide a free day to experience our benefits of digital world!

20 Jan: The 3 Pillars of Modern Customer Engagement with Aleksandra Varakina, Data and CRM Leader at Massive Rocket 

CRM projects often start with high expectations — streamlining operations, improving productivity, or increasing sales. However, one of the fundamental mistakes made during any CRM implementation is viewing it as a mere technology hook-up; CRM adoption requires a holistic approach that considers the entire organisation.