Akshay Sudheer

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12 Jul: 4 Strategies to Help Brands Create Impactful Direct-To-Consumer Experiences — Isabel Gutierrez, CRM Manager at L’Oréal Luxe

Luxury brands today should focus on building close relationships with customers who want personalised services and exclusive products. To do that, many brands have or are now moving towards direct-to-consumer distribution channels to provide exclusive experience, online and in-stores to stay ahead of the curve.