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CX-Featured-backmarket

02 Aug: How to Manage the New Wave of CRM — Steven Truffley, Head of CRM at Back Market

Selecting the right tools to manage customer engagement is one of the biggest challenges facing modern marketing teams. We spoke to Steven Truffley, the Head of CRM at Back Market, to get his insights on the new wave of CRM. Steven also talked about how he transformed Back Market to become user-centric and ensuring CRM is central to the company’s growth.

CX-Featured-renault-1

15 Mar: How to Enable Service Growth in Product Firms with Jean-Francois Labal, Digital Marketing and Partnership Head at Renault Group

Jean-Francois currently helms the position of Digital Marketing & Partnership Head at Renault’s Group, focusing on the digital customers’ experience. He started off his career as a Telecom Project Manager for Alcatel-Lucent, which he worked for 8.5 years before joining L&T Technology Services Limited in the role of a Sales Director for Southern Europe to offer IoT, Analytics and AI solutions.