Ana Condrat

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02 Aug: How to Manage the New Wave of CRM — Steven Truffley, Head of CRM at Back Market

Selecting the right tools to manage customer engagement is one of the biggest challenges facing modern marketing teams. We spoke to Steven Truffley, the Head of CRM at Back Market, to get his insights on the new wave of CRM. Steven also talked about how he transformed Back Market to become user-centric and ensuring CRM is central to the company’s growth.


24 May: Top 4 EdTech Marketing Strategies to Boost App Engagement – Clémence Illien, Director of Marketing & Communication at Nomad Education

With the rising costs of products, consumers are looking for an alternative to stretch their money and put the bill a little bit longer – with buy now pay later. A company like Zilch, has seen an explosion in popularity over receivers and they were expected to keep growing.


25 Apr: Four Ways to Market a Product In a Heavily-Regulated Industry —Anthony Diebra, Chief Digital Marketing Officer for Cross-Asset Research at Societe Generale and Investment Bank – SGCIB

Marketing in a heavily-regulated industry such as financial services is very challenging, especially with a regulatory framework for financial markets, but it is not impossible to execute with the advancement of technology along with a successful marketing programme. 


11 Apr: Creating engaging content that strikes a chord with your corporate clients— Giulia Mendoliera, Head of Digital and Content at Speexx

The Internet is inundated with content. For every piece you publish, you’re competing not only with a slew of videos, articles, and blogs but also for a limited attention span and time that your audience can dispense with. This is truer for the B2B customers, where the audience’s attention is invariably tied to other more pressing demands.


15 Mar: How to Enable Service Growth in Product Firms with Jean-Francois Labal, Digital Marketing and Partnership Head at Renault Group

Jean-Francois currently helms the position of Digital Marketing & Partnership Head at Renault’s Group, focusing on the digital customers’ experience. He started off his career as a Telecom Project Manager for Alcatel-Lucent, which he worked for 8.5 years before joining L&T Technology Services Limited in the role of a Sales Director for Southern Europe to offer IoT, Analytics and AI solutions.