Elena Kosturanova

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18 Apr: Ignition Group Deploys Next-gen Multi-channel Engagement & Personalisation with Snowflake

Euroleague Basketball (EB) is a global leader in the sports and entertainment business. It is devoted to running the top European competitions of professional basketball clubs under a unique and innovative organisational model. EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.


14 Feb: The Keys to a Strong B2B Marketing Strategy – with Jaime Santafé Martínez, Global Head of B2B Marketing at Urban Sports Club

A company striving to stay ahead of its competitors will need to adopt profitable and strategic B2B marketing plans to take its business to new heights. In this interview, Jaime Santafé Martínez (Jaime), Global Head of B2B Marketing at Urban Sports Club, shares some key learnings for developing an effective B2B marketing plan and better defining the growing role of digital marketing in your business.