Elena Kosturanova

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14 Feb: The Keys to a Strong B2B Marketing Strategy – with Jaime Santafé Martínez, Global Head of B2B Marketing at Urban Sports Club

A company striving to stay ahead of its competitors will need to adopt profitable and strategic B2B marketing plans to take its business to new heights. In this interview, Jaime Santafé Martínez (Jaime), Global Head of B2B Marketing at Urban Sports Club, shares some key learnings for developing an effective B2B marketing plan and better defining the growing role of digital marketing in your business.