Grigorij Angov

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15 Aug: Adding a Human Touch to CRM for Increasing Client Engagement and Retention – Madalina Resteman Azzam, CRM Manager (Europe), Top Doctors

There cannot be anything more challenging than taking up a new role in a healthcare business during the peak of the COVID-19 pandemic. It was challenging but not daunting for someone like Madalina Resteman Azzam (Madalina) who loves taking up challenges. She started working with Top Doctors, a globally recognised market leader in private healthcare, during the pandemic, in a client relations role.  

Top Doctors, a company with a team of 415 people, is a leader in the digital transformation of the healthcare sector and provides easy access to the best medical specialists in the world. Over 250 million patients have trusted Top Doctors to find the right doctor for them, and in 2022 alone, 3 million patients requested consultations or medical appointments through the platform.

In this article, Madalina, CRM Manager – Europe, at Top Doctors, explains the importance of client relations and CRM for digital healthcare businesses and how CRM professionals need to find ways to use technology while not forgetting the human touch in client relations.


30 May: Using Digital Transformation as a Competitive Advantage to Grow – Kerry Ho-Van Rensburg, Digital Marketing Director, Ignition Group CX

In this article, Kerry Ho-Van Rensburg (Kerry), Digital Marketing Director, Ignition Group CX (one of Africa’s largest investors in technology, media, telecommunications, and financial services sectors) talks about the importance of Digital Transformation for businesses. Against the backdrop of her career journey, she shares valuable insights on how to ace a digital marketing growth story.  


26 Jul: What it Takes to Build a Value-Focused Tech Organisation – Fabian Schweiger, CPO Finance & Head of Tech Delivery at SIXT

In our modern and connected world, the task of moving vehicles and people goes hand in hand with moving data. As cars and mobility networks become smarter, there is more scope than ever to improve efficiency, processes and customer experience. SIXT, one of the world’s most profitable mobility companies combines global car rental and local share solutions with sales of over EUR 3 billion and 8,500+ employees worldwide as of 2019, and the SIXT app connects customers to 280,000 vehicles and around 1.5 million drivers in more than 110 countries worldwide.