Jessica Froude, Author at Massive Rocket

14 Mar: How Tuio is Elevating Multi-Channel Communications with Massive Rocket and Braze

Tuio is a 100% digital, home neo-insurance company committed to changing the world of insurance. It creates insurance products, sells policies, and manages and pays claims. Currently, it offers monthly coverage to homeowners and renters based on a social initiative model. It is a transparent, up-to-date and more personalised insurance provider that uses the best technology to make everyday life easier for its customers. It is driven by the goal of being the first customer-centric insurer.

By Jessica Froude Marketing

25 Jan: The Secret to Increasing Your Email Open Rates Up to 70% with Max McShane, Head of Digital at Octopus

Max McShane, Head of Digital at Octopus Energy, shares the secret to creating emails that will stand out in subscribers’ inboxes and speak directly to them.

By Jessica Froude Braze Marketing

09 Sep: 5 Steps to Building a Robust CRM Growth Process with Karan Gupta, Head of Retention at Grover

Interview with Karan Gupta, Head of Retention at Grover, on what it takes to be a thriving growth hacker.

By Jessica Froude Braze Data Process Product

08 Jul: How the Right CRM Team Can Help you Build Customer Relationships at Scale with Anna Ala-Nissilä, EasyPark Group’s CRM Project Lead

Interview with Anna Ala-Nissilä, EasyPark Group’s CRM Project Lead on why you need to listen to your customers, look at the data, and experiment.

By Jessica Froude Data Marketing

29 Jun: 5 steps to create a successful customer lifecycle marketing strategy with Cristina Mendes, Lifecycle Marketing Manager

Interview with Cristina Mendes, Lifecycle Marketing Manager on how to create a successful customer lifecycle marketing strategy based on data.