Sasha C, Author at Massive Rocket

28 Feb: The 4 Essential Skills Modern CRM Managers Must Have – Laura Perceval, CRM Manager at Back Market

Today, Customer Relationship Management (CRM) plays a significant role in all businesses, irrespective of the industry they operate in. While CRM is well understood in the context of industries such as FMGC, Telecom, Automobiles, etc., understanding and managing CRM in a marketplace for renewed devices to fight e-waste requires a different mindset and approach.

By Sasha C Process

17 May: Using a Data-Driven Approach to Build the Right Product —Anthony Douglas, Founder & CEO at Hole19

With a data-driven approach for product development expected to grow exponentially in the next 10 years, it is now timely for product managers, application engineers and marketers to revolutionise their business processes by embracing data to maintain their competitiveness.