In the dynamic landscape of modern business, companies must remain agile and responsive to succeed. A crucial aspect of this resilience is the ability to reposition their brand, when necessary, whether to reach a new target market, respond to changing technologies or competitors, or appeal to emerging generations of consumers.
In this article, Madalina, CRM Manager – Europe, at Top Doctors, explains the importance of client relations and CRM for digital healthcare businesses and how CRM professionals need to find ways to use technology while not forgetting the human touch in client relations.
Natalie Seatter, Chief Product Officer at OAG, has years of experience in the tech industry and shared the valuable lessons she has learned in driving digital, data and broader business transformation, through developing highly effective and resilient teams.
