CX-Featured-kaia-health

15 Nov: The Growing Importance of Technical CRM — Melissa Mostowys, Technical CRM Manager at Kaia Health

The rapid evolution of technology today has resulted in many new roles and job scopes for various industries. Technical CRM is among the many nascent fields that are gaining momentum in Europe and globally. 

We spoke to Melissa Mostowys, Technical CRM Manager at Kaia Health on her experiences as a CRM Tech and lifecycle strategist, and why Technical CRM will be increasingly relevant for businesses now and in the future. 

CX-Featured-cabify

27 Oct: Using CRM to Build Meaningful Global Relationships — David Martin, Global Head of CRM at Cabify

Sending CRM communications within a single country is a straightforward affair; you have a relatively homogeneous customer base and can tailor your value proposition directly to your core customer base.  The same cannot be said for global CRM.  

David Martin, Global Head of CRM at Cabify, is well aware of the challenges of conducting effective CRM on a global scale. In this article David shares his fundamental CRM principles, and how Cabify overcomes the complexities of multi-country CRM to build strong customer relationships.