When developing a product, it can be dangerous to make assumptions about how to prioritize new features and updates. Sometimes,…
Matthew started his career in San Francisco, working as a technology journalist for Macworld Magazine — one of the first…
The rapid evolution of technology today has resulted in many new roles and job scopes for various industries. Technical CRM is among the many nascent fields that are gaining momentum in Europe and globally.
We spoke to Melissa Mostowys, Technical CRM Manager at Kaia Health on her experiences as a CRM Tech and lifecycle strategist, and why Technical CRM will be increasingly relevant for businesses now and in the future.
Sending CRM communications within a single country is a straightforward affair; you have a relatively homogeneous customer base and can tailor your value proposition directly to your core customer base. The same cannot be said for global CRM.
David Martin, Global Head of CRM at Cabify, is well aware of the challenges of conducting effective CRM on a global scale. In this article David shares his fundamental CRM principles, and how Cabify overcomes the complexities of multi-country CRM to build strong customer relationships.
We spoke to Andrei Dinca, Global Head of CRM at Wise on how to successfully introduce and scale a CRM team, and what companies need to keep in mind as they hire their first CRM employees.
Welcome Pickups, which was founded in 2015 in Athens, Greece, offers a holistic, in-destination travel experience that goes beyond commoditized transfers. Welcome is the easiest, friendliest and most personalized solution to all travel needs (transfers, travel products, things to do, information) for travellers.
The team at Massive Rocket interviewed experts in CRM, Data, Marketing Technology, and Product to get their thoughts on the evolution of customer relationship management.