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30 May: Using Digital Transformation as a Competitive Advantage to Grow – Kerry Ho-Van Rensburg, Digital Marketing Director, Ignition Group CX

In this article, Kerry Ho-Van Rensburg (Kerry), Digital Marketing Director, Ignition Group CX (one of Africa’s largest investors in technology, media, telecommunications, and financial services sectors) talks about the importance of Digital Transformation for businesses. Against the backdrop of her career journey, she shares valuable insights on how to ace a digital marketing growth story.  

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17 May: The Power of Localisation in Customer Engagement – Evgeniya Kurmacheva, CRM Team Lead at Tier Mobility SE

As global companies embrace analytics and new technologies to scale their CRM capabilities, some are relying on automation and data-driven personalisation while neglecting creativity and the power of localised content. 

Evgeniya Kurmacheva, CRM Team Lead at TIER Mobility has to effectively balance the CRM requests of the 17 different countries that TIER operates in. In this article Evgeniya shares how to combine market knowledge with CRM best practice to build relationships at the global level.

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09 May: CRM Techniques for Building Strong Relationships With Prospective Customers — Marianna Nikoghosyan, CRM & Analytics Manager at Electromaps

As new technologies emerge, companies that need to service these new products are emerging and identifying how they fit into the new product lifecycle. One such technology is electric vehicles, which has led to the emergence of new car manufacturers and vehicle charging stations. 

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04 May: Experience Music Like Never Before: Deezer Builds Next-generation Multi-channel Personalisation through Data & CRM

Deezer is a global music streaming service that allows users to listen to music content from record labels and podcasts on various devices, online or offline. It is one of the world’s largest independent music streaming platforms, with over 90 million tracks available in 180 countries, providing access to lossless HiFi audio, innovative recommendation technology and industry-defining features.