Lourdes Fuster, CRM Manager, works within a unique structure at coaches & moto.net that emphasises sharing resources and a clear vision to achieve their goals. In this article Lourdes outlines how other companies can emulate this setup to work towards a common organisational purpose.
As global companies embrace analytics and new technologies to scale their CRM capabilities, some are relying on automation and data-driven personalisation while neglecting creativity and the power of localised content.
Evgeniya Kurmacheva, CRM Team Lead at TIER Mobility has to effectively balance the CRM requests of the 17 different countries that TIER operates in. In this article Evgeniya shares how to combine market knowledge with CRM best practice to build relationships at the global level.
As new technologies emerge, companies that need to service these new products are emerging and identifying how they fit into the new product lifecycle. One such technology is electric vehicles, which has led to the emergence of new car manufacturers and vehicle charging stations.
The structure of CRM teams is constantly in flux as the discipline evolves alongside the pace of technological changes. The last five years have led to a fundamental shift as companies look less for CRM marketers with expertise in copy and image development, and more for experts in analytics, coding and other technical skills.
Anna Moskal (Anna) – Technical CRM Manager at TIER Mobility (TIER), a fully climate-neutral micro-mobility company – has experienced this shift firsthand while transitioning from a traditional CRM role to one that is focused on empowering the CRM team to produce increasingly complex communications. In this article, Anna shares the differences between traditional and technical CRM, and how companies can best manage the transition to this new discipline.
The team at Massive Rocket interviewed experts in CRM, Data, Marketing Technology, and Product to get their thoughts on the evolution of customer relationship management.