The team at Massive Rocket interviewed experts in CRM, Data, Marketing Technology, and Product to get their thoughts on the evolution of customer relationship management.
Joel Fransson, Global CRM Manager at Anyfin is acutely aware of the challenges of managing a CRM setup with limitations, and in this article Joel shares his tips for overcoming these limitations to build engaging customer relationships.
Tuio is a 100% digital, home neo-insurance company committed to changing the world of insurance. It creates insurance products, sells policies, and manages and pays claims. Currently, it offers monthly coverage to homeowners and renters based on a social initiative model. It is a transparent, up-to-date and more personalised insurance provider that uses the best technology to make everyday life easier for its customers. It is driven by the goal of being the first customer-centric insurer.
Today, Customer Relationship Management (CRM) plays a significant role in all businesses, irrespective of the industry they operate in. While CRM is well understood in the context of industries such as FMGC, Telecom, Automobiles, etc., understanding and managing CRM in a marketplace for renewed devices to fight e-waste requires a different mindset and approach.
Euroleague Basketball (EB) is a global leader in the sports and entertainment business. It is devoted to running the top European competitions of professional basketball clubs under a unique and innovative organisational model. EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.