In this article, Kerry Ho-Van Rensburg (Kerry), Digital Marketing Director, Ignition Group CX (one of Africa’s largest investors in technology, media, telecommunications, and financial services sectors) talks about the importance of Digital Transformation for businesses. Against the backdrop of her career journey, she shares valuable insights on how to ace a digital marketing growth story.
CRM projects often start with high expectations — streamlining operations, improving productivity, or increasing sales. However, one of the fundamental mistakes made during any CRM implementation is viewing it as a mere technology hook-up; CRM adoption requires a holistic approach that considers the entire organisation.
Interview with Michael Katz, CEO and Founder of mParticle, on how mParticle is reshaping the new era of customer data platforms.
Interview with Ramon Pedrollo Bez, Marketing Operations Lead at Bitpanda, on how to leverage the power of customer data with experiments.
Interview with Andrea Collins, VP of Marketing at Hippo Insurance on creating an insurance solution focused on the end-customer, their needs, and experience.