CRM projects often start with high expectations — streamlining operations, improving productivity, or increasing sales. However, one of the fundamental mistakes made during any CRM implementation is viewing it as a mere technology hook-up; CRM adoption requires a holistic approach that considers the entire organisation.
The team at Massive Rocket interviewed experts in CRM, Data, Marketing Technology, and Product to get their thoughts on the evolution of customer relationship management.
Interview with Michael Katz, CEO and Founder of mParticle, on how mParticle is reshaping the new era of customer data platforms.
Erin started at JPMorgan Chase as a college intern and worked in human resources planning and analysis and investor relations….
When developing a product, it can be dangerous to make assumptions about how to prioritize new features and updates. Sometimes,…