Massive Rocket is now a Certified Level 4 ‘Orbit’ Braze Partner reflecting the evolution of our Global Alliance. Massive Rocket and Braze have been working hand in hand for the last years across EMEA, US & APAC regions.
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The team at Massive Rocket interviewed experts in CRM, Data, Marketing Technology, and Product to get their thoughts on the evolution of customer relationship management.
The team at Massive Rocket interviewed experts in CRM, Data, Marketing Technology, and Product to get their thoughts on the evolution of customer relationship management.
CRM projects often start with high expectations — streamlining operations, improving productivity, or increasing sales. However, one of the fundamental mistakes made during any CRM implementation is viewing it as a mere technology hook-up; CRM adoption requires a holistic approach that considers the entire organisation.
Interview with Michael Katz, CEO and Founder of mParticle, on how mParticle is reshaping the new era of customer data platforms.