CRM is important for every industry today and its importance has been increasing over the years. With less emphasis on paid media acquisition, it’s crucial for businesses to retain existing customers and optimise their experiences through own-channel marketing and personalisation.
Natalie Seatter, Chief Product Officer at OAG, has years of experience in the tech industry and shared the valuable lessons she has learned in driving digital, data and broader business transformation, through developing highly effective and resilient teams.
