There cannot be anything more challenging than taking up a new role in a healthcare business during the peak of the COVID-19 pandemic. It was challenging but not daunting for someone like Madalina Resteman Azzam (Madalina) who loves taking up challenges. She started working with Top Doctors, a globally recognised market leader in private healthcare, during the pandemic, in a client relations role.
Top Doctors, a company with a team of 415 people, is a leader in the digital transformation of the healthcare sector and provides easy access to the best medical specialists in the world. Over 250 million patients have trusted Top Doctors to find the right doctor for them, and in 2022 alone, 3 million patients requested consultations or medical appointments through the platform.
In this article, Madalina, CRM Manager – Europe, at Top Doctors, explains the importance of client relations and CRM for digital healthcare businesses and how CRM professionals need to find ways to use technology while not forgetting the human touch in client relations.
