Key Takeaways: Product innovation on its own is insufficient if you can’t communicate benefits to customers in ways that are…
digital
Marketing
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When developing a product, it can be dangerous to make assumptions about how to prioritize new features and updates. Sometimes,…
Having access to huge amounts of data may seem like a marketer’s dream but data without context can be overwhelming…
These days, personalisation isn’t just a nice-to-have; it’s a must. Amazon knows what types of products we like, Netflix recommends…
Digital disruptors try to revolutionise an industry with novel products and new ways of working. This new, innovative competition can…