As global companies embrace analytics and new technologies to scale their CRM capabilities, some are relying on automation and data-driven personalisation while neglecting creativity and the power of localised content.
Evgeniya Kurmacheva, CRM Team Lead at TIER Mobility has to effectively balance the CRM requests of the 17 different countries that TIER operates in. In this article Evgeniya shares how to combine market knowledge with CRM best practice to build relationships at the global level.
As new technologies emerge, companies that need to service these new products are emerging and identifying how they fit into the new product lifecycle. One such technology is electric vehicles, which has led to the emergence of new car manufacturers and vehicle charging stations.
An unending curiosity, a deep sense of responsibility, and the desire to support people relentlessly – these personality traits briefly describe the drivers behind Giovanni Luca Randisi’s (Giovanni) illustrious career. Giovanni, Vice President – Product, home24 SE, has held diverse roles across industries, giving him a rich experience in Marketing and Customer Relationship Management (CRM).
In this article, he talks about the trends in CRM, customer centricity, and the need for Data, Product, and Marketing to work synchronously to achieve business goals.
Moving a small or emerging business to an international front is a complex and dynamic process, let alone after a pandemic upended the global economy. Would you still proceed with your expansion plans despite the economic uncertainty?
The professional journey of Matt Fenby-Taylor, Chief Product Officer at ClearScore, is nothing less than awe-inspiring. He rose through the ranks in a slew of organisations — from Sony Music to SoundCloud, and from Skyscanner to finally at the helm of product development at ClearScore.