Marketing Archives - Massive Rocket

By Vandana Jayakumar Marketing Retail & eCommerce

21 Mar: CRM is the Gold Mine for Every Business – Giovanni Luca Randisi, VP – Product, home24 SE

An unending curiosity, a deep sense of responsibility, and the desire to support people relentlessly – these personality traits briefly describe the drivers behind Giovanni Luca Randisi’s (Giovanni) illustrious career. Giovanni, Vice President – Product, home24 SE, has held diverse roles across industries, giving him a rich experience in Marketing and Customer Relationship Management (CRM).

In this article, he talks about the trends in CRM, customer centricity, and the need for Data, Product, and Marketing to work synchronously to achieve business goals.

By Debby Lin Marketing

29 Mar: 10 Strategies to Expand Business Globally After the Pandemic — Raymon Pouwels, CEO of GO Sharing

Moving a small or emerging business to an international front is a complex and dynamic process, let alone after a pandemic upended the global economy. Would you still proceed with your expansion plans despite the economic uncertainty?

By Kimberly Fox Marketing

22 Mar: Becoming a Product Leader, with Matt Fenby-Taylor, CPO at ClearScore

The professional journey of Matt Fenby-Taylor, Chief Product Officer at ClearScore, is nothing less than awe-inspiring. He rose through the ranks in a slew of organisations — from Sony Music to SoundCloud, and from Skyscanner to finally at the helm of product development at ClearScore.

By Ana Condrat Marketing

10 Mar: Strategies to Create a Successful Development Team – Slavko Bevanda, CPTO at SHARE NOW

Behind every successful business lies a great team. This strategy plan applies to any companies ranging from small to international giants. A team exists to allow the effort to grow, expand and thrive in a way that can’t be done by one person.

By Jessica Froude Marketing

25 Jan: The Secret to Increasing Your Email Open Rates Up to 70% with Max McShane, Head of Digital at Octopus

Max McShane, Head of Digital at Octopus Energy, shares the secret to creating emails that will stand out in subscribers’ inboxes and speak directly to them.

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