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By Aleksandra Varakina Marketing Process

10 Aug: 3 Steps to Create Meaningful Customer-Focused Marketing with Vittoria Gambirasi, IMD Business School’s Marketing Director

Interview with Vittoria Gambirasi, IMD Business School’s Marketing Director on what it takes to become a customer-focused marketing machine.

By Kar Hay Ho Data Marketing Process Product

27 Jul: Why Modern Marketers Should Follow an Agile Methodology with Emilie Berthiaume, Dialogue’s Senior Demand Generation Manager

Interview with Emilie Berthiaume, Dialogue’s Senior Demand Generation Manager on the benefits of adopting an agile methodology and why failure can be so useful.

By Milena Grncarova Data Marketing Process Product

10 Jul: Don’t Focus on Selling Products, but on Building a Better World: Talking to Ula Bieganska, LEGO’s Head of Marketing in the Middle East and Africa

Interview with Ula Bieganska, LEGO’s Head of Marketing in the Middle East and Africa on how LEGO is making the world a better place rather than just focusing on selling the product.

By Jessica Froude Data Marketing

29 Jun: 5 steps to create a successful customer lifecycle marketing strategy with Cristina Mendes, Lifecycle Marketing Manager

Interview with Cristina Mendes, Lifecycle Marketing Manager on how to create a successful customer lifecycle marketing strategy based on data.

By Angelina Daskalova Marketing Process

16 Jun: How to Measure the Things That Matter in a Dynamic Market with PhotoBox’s Head of Marketing Technology, Amit Kumar

Learn how to monitor changing consumer behavior to properly adjust your strategy with Photobox’s Head of Marketing Technology, Amit Kumar.

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