Lourdes Fuster, CRM Manager, works within a unique structure at coaches & moto.net that emphasises sharing resources and a clear vision to achieve their goals. In this article Lourdes outlines how other companies can emulate this setup to work towards a common organisational purpose.
Media, Gaming & Entertainment
Euroleague Basketball (EB) is a global leader in the sports and entertainment business. It is devoted to running the top European competitions of professional basketball clubs under a unique and innovative organisational model. EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.
“Currently, 40% of media consumption is audio, which is predicted to rise to 50% by 2025. However, the advertising spends on audio are not keeping pace with this trend, presenting a huge opportunity for marketers to invest in audio advertising and reach their audience in new and innovative ways”, says Linda Palmgren (Linda), CEO, Bauer Media Audio, Sweden – a part of the leading audio entertainment company in Europe and Bauer Media Group. In this article, Linda talks about the current trends in media consumption, their impact on the relationship between brands and their consumers and the new ways to connect with the consumers in keeping with these trends.
Interview with Khushbu Bhalla, Product Manager at Deezer, on the most effective tips and strategies to turn free users into paid customers.
Interview with Raphael Awóṣéyìn, Qobuz’s CCO on how to put the customers’ interests at the center of your decision-making process.