A company striving to stay ahead of its competitors will need to adopt profitable and strategic B2B marketing plans to take its business to new heights. In this interview, Jaime Santafé Martínez (Jaime), Global Head of B2B Marketing at Urban Sports Club, shares some key learnings for developing an effective B2B marketing plan and better defining the growing role of digital marketing in your business.
To connect tech talents, Talent Garden offers a unique combination of co-working campuses, internal educational institutions, and industry-driven events. In order to empower digital and tech communities, their mission is to create local, vibrant, globally connected campuses. We spoke to Talent Garden’s CDO and Author TAG Book “Digital Transformation”, Alessandro Braga about building a digital-first mindset, collaborative learning and the future of products.
CRM projects often start with high expectations — streamlining operations, improving productivity, or increasing sales. However, one of the fundamental mistakes made during any CRM implementation is viewing it as a mere technology hook-up; CRM adoption requires a holistic approach that considers the entire organisation.
Sending CRM communications within a single country is a straightforward affair; you have a relatively homogeneous customer base and can tailor your value proposition directly to your core customer base. The same cannot be said for global CRM.
David Martin, Global Head of CRM at Cabify, is well aware of the challenges of conducting effective CRM on a global scale. In this article David shares his fundamental CRM principles, and how Cabify overcomes the complexities of multi-country CRM to build strong customer relationships.
We spoke to Andrei Dinca, Global Head of CRM at Wise on how to successfully introduce and scale a CRM team, and what companies need to keep in mind as they hire their first CRM employees.