CRM projects often start with high expectations — streamlining operations, improving productivity, or increasing sales. However, one of the fundamental mistakes made during any CRM implementation is viewing it as a mere technology hook-up; CRM adoption requires a holistic approach that considers the entire organisation.
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To connect tech talents, Talent Garden offers a unique combination of co-working campuses, internal educational institutions, and industry-driven events. In order to empower digital and tech communities, their mission is to create local, vibrant, globally connected campuses. We spoke to Talent Garden’s CDO and Author TAG Book “Digital Transformation”, Alessandro Braga about building a digital-first mindset, collaborative learning and the future of products.
CRM projects often start with high expectations — streamlining operations, improving productivity, or increasing sales. However, one of the fundamental mistakes made during any CRM implementation is viewing it as a mere technology hook-up; CRM adoption requires a holistic approach that considers the entire organisation.
The rapid evolution of technology today has resulted in many new roles and job scopes for various industries. Technical CRM is among the many nascent fields that are gaining momentum in Europe and globally.
We spoke to Melissa Mostowys, Technical CRM Manager at Kaia Health on her experiences as a CRM Tech and lifecycle strategist, and why Technical CRM will be increasingly relevant for businesses now and in the future.
Sending CRM communications within a single country is a straightforward affair; you have a relatively homogeneous customer base and can tailor your value proposition directly to your core customer base. The same cannot be said for global CRM.
David Martin, Global Head of CRM at Cabify, is well aware of the challenges of conducting effective CRM on a global scale. In this article David shares his fundamental CRM principles, and how Cabify overcomes the complexities of multi-country CRM to build strong customer relationships.
Welcome Pickups, which was founded in 2015 in Athens, Greece, offers a holistic, in-destination travel experience that goes beyond commoditized transfers. Welcome is the easiest, friendliest and most personalized solution to all travel needs (transfers, travel products, things to do, information) for travellers.
Selecting the right tools to manage customer engagement is one of the biggest challenges facing modern marketing teams. We spoke to Steven Truffley, the Head of CRM at Back Market, to get his insights on the new wave of CRM. Steven also talked about how he transformed Back Market to become user-centric and ensuring CRM is central to the company’s growth.
In our modern and connected world, the task of moving vehicles and people goes hand in hand with moving data. As cars and mobility networks become smarter, there is more scope than ever to improve efficiency, processes and customer experience. SIXT, one of the world’s most profitable mobility companies combines global car rental and local share solutions with sales of over EUR 3 billion and 8,500+ employees worldwide as of 2019, and the SIXT app connects customers to 280,000 vehicles and around 1.5 million drivers in more than 110 countries worldwide.
Luxury brands today should focus on building close relationships with customers who want personalised services and exclusive products. To do that, many brands have or are now moving towards direct-to-consumer distribution channels to provide exclusive experience, online and in-stores to stay ahead of the curve.
