With a data-driven approach for product development expected to grow exponentially in the next 10 years, it is now timely for product managers, application engineers and marketers to revolutionise their business processes by embracing data to maintain their competitiveness.

With the rising costs of products, consumers are looking for an alternative to stretch their money and put the bill a little bit longer – with buy now pay later. A company like Zilch, has seen an explosion in popularity over receivers and they were expected to keep growing.

Clarissa Eva Leon, Chief Digital Officer at Dagrofa, talks to us about her approach to digital management, strategies, and challenges she faces in implementing digital transformation.

Marketing in a heavily-regulated industry such as financial services is very challenging, especially with a regulatory framework for financial markets, but it is not impossible to execute with the advancement of technology along with a successful marketing programme. 

The digital transformation race is on, with every business looking to use the latest tools to stay ahead. However, technology is only as powerful as the teams that use it, therefore, organisations that invest only in software without the accompanying human investment end up wasting time, resources and effort. 

With the rising costs of products, consumers are looking for an alternative to stretch their money and put the bill a little bit longer – with buy now pay later. A company like Zilch, has seen an explosion in popularity over receivers and they were expected to keep growing.

Jean-Francois currently helms the position of Digital Marketing & Partnership Head at Renault’s Group, focusing on the digital customers’ experience. He started off his career as a Telecom Project Manager for Alcatel-Lucent, which he worked for 8.5 years before joining L&T Technology Services Limited in the role of a Sales Director for Southern Europe to offer IoT, Analytics and AI solutions.