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Having access to huge amounts of data may seem like a marketer’s dream but data without context can be overwhelming…

Data can obviously be immensely powerful in eCommerce — but what about physical retail? As it turns out, having retail…

In 2016, Jeff Bezos wrote a letter to Amazon shareholders saying: “I believe we are the best place in the…

It’s staggering to think that cash—an economic staple for so long—might be on its way out. But if you think…

Mobile app marketing can be quite different from traditional product marketing. Guiding a user to your app may require little…

According to the 2015 State of DevOps Report, “high-performing IT organizations deploy 30x more frequently with 200x shorter lead times;…

Historically, the process of bringing in new clients to a business involved enticing people to make a direct purchase or…

Momentum is a fickle mistress. If your business has it, opportunities seem to come your way effortlessly — if you…

Marketing has undergone a huge transition in recent decades. Marketing teams that used to create campaigns that appealed to as…

Sanna Nilsson | Interview Sanna is a product specialist who is particularly fascinated by the intersection of product, data, and…

How do you get the best from your employees? Old-school management theory tends to frame workers as raw materials –…

Amandine Durr | Interview After a stint working for global telecommunications company Orange, Amandine began her foray into more product-focused…

Malik Samjee | Interview Malik is a long-serving veteran of Telefónica, the Spain-based global telecommunications giant. During his 20-year tenure,…

Finn Lagun | Interview Finn began his career as a Marketing Assistant for Apartment Group while still studying at the…

Cliff Kim | Interview Cliff’s storied career has included stints at Yahoo!, ESPN, Live Nation, and now Fender, where he’s…

Matthew Hawn | CX Spotlight Matthew started his career in San Francisco, working as a technology journalist for Macworld Magazine…

Elyssa Verhoogen | CX Spotlight Elyssa — a self-confessed “super email geek” — began her marketing career while working for…

Geoffrey Kretz | Spotlight Geoffrey is an entrepreneur, user experience guru, and development expert who’s previously worked for banks, biotech…

Vincent Saint-Martin | CX spotlight Vincent is a true Renaissance Man. A civil engineering graduate with a Master’s degree in…

Dario Bianchi | CX spotlight A seasoned executive with over 15 years’ experience in Marketing and Digital, Dario Bianchi now heads up…

Motasem (Mota) Elbawab | CX Leader Spotlight Having fallen in love with sports through Basketball at the age of 6,…

Digital products go through 5 key stages. Each stage comes with its own set of challenges, processes, technologies and solutions. Knowing which stage you are in is key because it allows you to know what you should be thinking off, how to set your goals, what tools to use and how to get to the next stage.
What is Customer Lifecycle Marketing? Customer Lifecycle marketing is the process of providing your audience with the kinds of communication…

Downloads doesn’t mean Growth. Getting downloads does not mean that your users understand your app, it doesn’t mean that they…
