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In this article, Kerry Ho-Van Rensburg (Kerry), Digital Marketing Director, Ignition Group CX (one of Africa’s largest investors in technology, media, telecommunications, and financial services sectors) talks about the importance of Digital Transformation for businesses. Against the backdrop of her career journey, she shares valuable insights on how to ace a digital marketing growth story.
As global companies embrace analytics and new technologies to scale their CRM capabilities, some are relying on automation and data-driven personalisation while neglecting creativity and the power of localised content.
Evgeniya Kurmacheva, CRM Team Lead at TIER Mobility has to effectively balance the CRM requests of the 17 different countries that TIER operates in. In this article Evgeniya shares how to combine market knowledge with CRM best practice to build relationships at the global level.
Deezer is a global music streaming service that allows users to listen to music content from record labels and podcasts on various devices, online or offline. It is one of the world’s largest independent music streaming platforms, with over 90 million tracks available in 180 countries, providing access to lossless HiFi audio, innovative recommendation technology and industry-defining features.
The structure of CRM teams is constantly in flux as the discipline evolves alongside the pace of technological changes. The last five years have led to a fundamental shift as companies look less for CRM marketers with expertise in copy and image development, and more for experts in analytics, coding and other technical skills.
Anna Moskal (Anna) – Technical CRM Manager at TIER Mobility (TIER), a fully climate-neutral micro-mobility company – has experienced this shift firsthand while transitioning from a traditional CRM role to one that is focused on empowering the CRM team to produce increasingly complex communications. In this article, Anna shares the differences between traditional and technical CRM, and how companies can best manage the transition to this new discipline.
Euroleague Basketball (EB) is a global leader in the sports and entertainment business. It is devoted to running the top European competitions of professional basketball clubs under a unique and innovative organisational model. EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.
The pace of technological change has led to companies, industries and leaders facing turbulence and chaos that has upended the established way of work. However, those who are able to leverage the chaos can channel it into creating new structures, products and innovations that can propel their teams and companies ahead of the competition.
Natalie Seatter, Chief Product Officer at OAG, has years of experience in the tech industry and shared the valuable lessons she has learned in driving digital, data and broader business transformation, through developing highly effective and resilient teams.
An unending curiosity, a deep sense of responsibility, and the desire to support people relentlessly – these personality traits briefly describe the drivers behind Giovanni Luca Randisi’s (Giovanni) illustrious career. Giovanni, Vice President – Product, home24 SE, has held diverse roles across industries, giving him a rich experience in Marketing and Customer Relationship Management (CRM).
In this article, he talks about the trends in CRM, customer centricity, and the need for Data, Product, and Marketing to work synchronously to achieve business goals.
