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Building next-generation Human Experiences at Scale: Marketing, Product, Engineer, Data and Analytics.
[CRM] Industry Insights - V1 (1)

The team at Massive Rocket interviewed experts in CRM, Data, Marketing Technology, and Product to get their thoughts on the evolution of customer relationship management.

By Aleksandra Varakina
August 30, 2021
Insights: The Future of CRM (Vol 1)
Featured
CX Featured Michael Katz

Interview with Michael Katz, CEO and Founder of mParticle, on how mParticle is reshaping the new era of customer data platforms.

By Angelina Daskalova
August 16, 2021
Unleashing the True Power of Customer Data featuring Michael Katz, CEO and Founder of mParticle
Featured
Massive Rocket Barbara Sessa

Marketing in the Financial Services industry can often be a challenge. Organizations that have been around for as long as…

By Thierry Sequeira
October 28, 2020
Creating Valuable Products and Building Effective Teams, with Mastercard Head of Managed Services Europe, Barbara Sessa
Featured
Massive Rocket Chloé Joly

Chloé Joly | Interview Systematically doing good and remaining genuine while growing a business with ekWateur Innovation Manager, Chloé Joly…

By Michelle Sequeira
June 4, 2020
The Key to Growing Your Business and Remaining Genuine with ekWateur Innovation Manager, Chloé Joly
Featured

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Karan-Grover Massive Rocket

Interview with Karan Gupta, Head of Retention at Grover, on what it takes to be a thriving growth hacker.

By Jessica Froude
September 9, 2021
5 Steps to Building a Robust CRM Growth Process with Karan Gupta, Head of Retention at Grover
Braze Marketing
[CRM] Industry Insights - V1 (1)

The team at Massive Rocket interviewed experts in CRM, Data, Marketing Technology, and Product to get their thoughts on the evolution of customer relationship management.

By Aleksandra Varakina
August 30, 2021
Insights: The Future of CRM (Vol 1)
Featured Insights
shep-hyken

Interview with Shep Hyken, CAO at Shepard Presentations, keynote speaker, and NYT bestselling author on how to revolutionize your customer experience in six steps.

By Elena Kosturanova
August 24, 2021
6 Steps to Eliminate the Competition with Great Customer Service Featuring Shep Hyken, CAO at Shepard Presentations
Process
CX Featured Michael Katz

Interview with Michael Katz, CEO and Founder of mParticle, on how mParticle is reshaping the new era of customer data platforms.

By Angelina Daskalova
August 16, 2021
Unleashing the True Power of Customer Data featuring Michael Katz, CEO and Founder of mParticle
Analytics Data Featured mparticle
Ramon-Bitpanda

Interview with Ramon Pedrollo Bez, Marketing Operations Lead at Bitpanda, on how to leverage the power of customer data with experiments.

By Milena Grncarova
August 14, 2021
5 Steps to Leverage the Power of Data Through Experiments with Ramon Pedrollo Bez, Marketing Operations Lead at Bitpanda
Braze Data
vittoria-gambirasi

Interview with Vittoria Gambirasi, IMD Business School’s Marketing Director on what it takes to become a customer-focused marketing machine.

By Aleksandra Varakina
August 10, 2021
3 Steps to Create Meaningful Customer-Focused Marketing with Vittoria Gambirasi, IMD Business School’s Marketing Director
Marketing Process
andrea-collins

Interview with Andrea Collins, VP of Marketing at Hippo Insurance on creating an insurance solution focused on the end-customer, their needs, and experience.

By Olivier Croegaert
August 3, 2021
Selling the Insurance Product of the Future with Andrea Collins, VP of Marketing at Hippo Insurance
Data Process Product
emilie-berthiaume

Interview with Emilie Berthiaume, Dialogue’s Senior Demand Generation Manager on the benefits of adopting an agile methodology and why failure can be so useful.

By Kar Hay Ho
July 27, 2021
Why Modern Marketers Should Follow an Agile Methodology with Emilie Berthiaume, Dialogue’s Senior Demand Generation Manager
Data Marketing Process Product
Ula Bieganska featured image

Interview with Ula Bieganska, LEGO’s Head of Marketing in the Middle East and Africa on how LEGO is making the world a better place rather than just focusing on selling the product.

By Milena Grncarova
July 10, 2021
Don’t Focus on Selling Products, but on Building a Better World: Talking to Ula Bieganska, LEGO’s Head of Marketing in the Middle East and Africa
Data Marketing Process Product
anna-ala-nissilä-interview

Interview with Anna Ala-Nissilä, EasyPark Group’s CRM Project Lead on why you need to listen to your customers, look at the data, and experiment.

By Jessica Froude
July 8, 2021
How the Right CRM Team Can Help you Build Customer Relationships at Scale with Anna Ala-Nissilä, EasyPark Group’s CRM Project Lead
Braze Data Process Product
cristina-mendes-cx-engine

Interview with Cristina Mendes, Lifecycle Marketing Manager on how to create a successful customer lifecycle marketing strategy based on data.

By Jessica Froude
June 29, 2021
5 steps to create a successful customer lifecycle marketing strategy with Cristina Mendes, Lifecycle Marketing Manager
Data Marketing
Massive Rocket Nicholas Goubert

Interview with Nicholas Goubert, Chief Product & Technology Officer at Clark on what it takes to become a successful Product Leader and create a self-sustaining ecosystem.

By Aleksandra Varakina
June 22, 2021
Why Leaders Should Focus on Building Self-Sustaining Ecosystems Above All Else with Nicholas Goubert, Chief Product & Technology Officer at Clark
Data Process Product