Selecting the right tools to manage customer engagement is one of the biggest challenges facing modern marketing teams. We spoke to Steven Truffley, the Head of CRM at Back Market, to get his insights on the new wave of CRM. Steven also talked about how he transformed Back Market to become user-centric and ensuring CRM is central to the company’s growth.

In our modern and connected world, the task of moving vehicles and people goes hand in hand with moving data. As cars and mobility networks become smarter, there is more scope than ever to improve efficiency, processes and customer experience. SIXT, one of the world’s most profitable mobility companies combines global car rental and local share solutions with sales of over EUR 3 billion and 8,500+ employees worldwide as of 2019, and the SIXT app connects customers to 280,000 vehicles and around 1.5 million drivers in more than 110 countries worldwide.

As the world navigates its way out of the Covid-19 crisis, consumer behaviour has shifted to shopping online in a big way, particularly for groceries, and this change is set to become permanent.

Luxury brands today should focus on building close relationships with customers who want personalised services and exclusive products. To do that, many brands have or are now moving towards direct-to-consumer distribution channels to provide exclusive experience, online and in-stores to stay ahead of the curve.

Every industry, from start-ups to big businesses is using a data-driven approach to their digital marketing. Through this method, entrepreneurs and marketers can develop a personalised marketing strategy to achieve return on investment (ROI) for their business. 

With the rising costs of products, consumers are looking for an alternative to stretch their money and put the bill a little bit longer – with buy now pay later. A company like Zilch, has seen an explosion in popularity over receivers and they were expected to keep growing.

With a data-driven approach for product development expected to grow exponentially in the next 10 years, it is now timely for product managers, application engineers and marketers to revolutionise their business processes by embracing data to maintain their competitiveness.

With the rising costs of products, consumers are looking for an alternative to stretch their money and put the bill a little bit longer – with buy now pay later. A company like Zilch, has seen an explosion in popularity over receivers and they were expected to keep growing.

Clarissa Eva Leon, Chief Digital Officer at Dagrofa, talks to us about her approach to digital management, strategies, and challenges she faces in implementing digital transformation.

Marketing in a heavily-regulated industry such as financial services is very challenging, especially with a regulatory framework for financial markets, but it is not impossible to execute with the advancement of technology along with a successful marketing programme.