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The Magazine For Digital Leaders
CX ENGINE
Building next-generation Human Experiences at Scale: Marketing, Product, Engineer, Data and Analytics.
Massive Rocket Barbara Sessa

Marketing in the Financial Services industry can often be a challenge. Organizations that have been around for as long as…

By Thierry Sequeira
October 28, 2020
Creating Valuable Products and Building Effective Teams, with Mastercard Head of Managed Services Europe, Barbara Sessa
Featured
Massive Rocket Chloé Joly

Chloé Joly | Interview Systematically doing good and remaining genuine while growing a business with ekWateur Innovation Manager, Chloé Joly…

By Michelle Sequeira
June 4, 2020
The Key to Growing Your Business and Remaining Genuine with ekWateur Innovation Manager, Chloé Joly
Featured

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Janko Bazhdavela The Infatuation and Zagat

Learn how to scale teams and find the right balance on a blended team. Interview with Janko Bazhdavela, the Infatuation and Zagat’s CPO.

By Olivier Croegaert
May 11, 2021
3 Steps to Successfully Scaling Product Development Teams, with The Infatuation and Zagat’s CPO, Janko Bazhdavela
Product
Massive Rocket Luca Destefanis

Customer experiences work best when you bring together a range of different departments and disciplines. In the services business, while…

By Aleksandra Konstantinova
May 6, 2021
Building Human-to-Human Connections with Luca Destefanis, Marketing Director, IBM Service Asia Pacific
Product
Massive Rocket Riman Verma

Life can be full of unfair biases. Strangers are more likely to overestimate the intelligence of a good looking person….

By Kar Hay Ho
April 20, 2021
Democratising learning and leveraging the Halo Effect with Oxbridge’s Head of Digital, Riman Verma
Marketing Product
Massive Rocket - David Berlin

In a software ecosystem overflowing with apps, products and services, building a new product or prioritizing new features for an…

By Kar Hay Ho
April 13, 2021
Building the right team to build the right products with David Berlin, DAZN’s VP of Product, Engagement & Mobile
Product
Massive Rocket - Poul Bastrup

Innovation can be a challenge for any growing business as the need for process and structure can limit spontaneity. Working…

By Michelle Sequeira
April 6, 2021
Lenovo’s Poul Bastrup on working like a small start up within the structure of a large, global company
Marketing
Massive Rocket Susana De Luca

In a world of global brands and omnipresent digital campaigns, it’s easy to forget that every purchase is local and…

By Angelina Daskalova
March 23, 2021
Glovo’s Susana De Luca on Using Data to Learn what Makes your Customers Tick
Marketing
Massive Rocket Andy McLennan

Media is an ever-evolving industry. The past century has seen families go from gathering around the radio, to watching one…

By Olivier Croegaert
March 16, 2021
Using a digital data layer to help traditional broadcasters evolve with STV Product Manager, Andy McLennan
Analytics Data Product
Massive Rocket Angela Ruiter

Now more than ever, we are used to going online to get things done, whether it’s booking a holiday, ordering…

By Maria D'Souza
March 9, 2021
Integrating the Human Element Into Digital Learning With Wall Street English’s Global Mobile Channel Marketing Manager, Angela Ruiter
Marketing Mobile Product
Wong-Featured

Data can obviously be immensely powerful in eCommerce — but what about physical retail? As it turns out, having retail…

By Kar Hay Ho
January 19, 2021
Using Data to Transform Physical Retail with Eunice Wong, CEO and Co-Founder of Milky Way AI
Product
Massive Rocket Simon Allison

These days, personalisation isn’t just a nice-to-have; it’s a must. Amazon knows what types of products we like, Netflix recommends…

By Maria D'Souza
January 12, 2021
Building the Ideal Customer Personalization Experience at Scale with Inception Group Head of Marketing, Simon Allison
Data Marketing
Massive Rocket Michal Plzak

Digital disruptors try to revolutionise an industry with novel products and new ways of working. This new, innovative competition can…

By Thierry Sequeira
December 14, 2020
The Challenges of Complex Mergers with Head of Multichannel at Raiffeisenbank, Michal Plzak
Marketing Process
Massive Rocket Sophie Halliot

Mobile app marketing can be quite different from traditional product marketing. Guiding a user to your app may require little…

By Kar Hay Ho
November 18, 2020
Trust + Personalisation + User Context: How to Build an App-Based Business with Bridge and Bankin’ CMO, Sophie Halliot
Marketing Mobile Product
Massive Rocket Meghan Maupin

Personalization has become a popular buzzword for marketers – more and more customers expect marketing messages to be directed specifically…

By Michelle Sequeira
November 3, 2020
Giving the Skincare Industry A Much-Needed Makeover with Meghan Maupin, CEO and Co-Founder of Atolla
Data
Massive Rocket Barbara Sessa

Marketing in the Financial Services industry can often be a challenge. Organizations that have been around for as long as…

By Thierry Sequeira
October 28, 2020
Creating Valuable Products and Building Effective Teams, with Mastercard Head of Managed Services Europe, Barbara Sessa
Marketing
Massive Rocket Svetlana Dvoryashina

Historically, the process of bringing in new clients to a business involved enticing people to make a direct purchase or…

By Alice Tsai
October 7, 2020
5 Key Customer Acquisition Activities with Paysend Head of Digital Marketing, Svetlana Dvoryashina
Marketing
Joshgraham-quote

Momentum is a fickle mistress. If your business has it, opportunities seem to come your way effortlessly — if you…

By Kar Hay Ho
September 30, 2020
Building Scalability into your Startup to Ensure Long-Term Success with Josh Graham, Co-Founder and CMO at Airtime Rewards
Product
Massive Rocket - Matthijs Keij

“Data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom.” – Clifford Stoll. Technology…

By Olivier Croegaert
September 23, 2020
Using Data to Build Meaningful Human Connections – with Withlocals CEO, Matthijs Keij
Data
Massive Rocket - Artyom Pushkin

Marketing has undergone a huge transition in recent decades. Marketing teams that used to create campaigns that appealed to as…

By Alice Tsai
September 9, 2020
Why digital marketing is only 1% complete with izi Head of Marketing, Artyom Pushkin
Marketing
Massive Rocket - Ferdinand Goetzen

What makes a great team? How do you recruit people and build collaboration that reflects your organisation’s culture while structuring…

By Maria D'Souza
September 2, 2020
How To Setup A Growth Team For Maximum Impact With 3D Hubs Director of Marketing & Growth, Ferdinand Goetzen
Marketing
Massive Rocket Sanna Nilsson

Sanna Nilsson | Interview Sanna is a product specialist who is particularly fascinated by the intersection of product, data, and…

By Kar Hay Ho
August 27, 2020
A framework to support data-driven product development with Tele2 Product Manager, Sanna Nilsson
Product
Massive Rocket - Louise Smith, Chief Digital Officer, Lloyd's

How do you drive innovation in an organization that has been in business for over 250 years? This is the…

By Olivier Croegaert
August 14, 2020
Prioritizing Human Connections: the journey to transforming traditional financial services with Lloyd’s Chief Digital Officer, Louise Smith
Data
Massive Rocket - Cornelia Reh

How do you get the best from your employees? Old-school management theory tends to frame workers as raw materials –…

By Kar Hay Ho
August 5, 2020
From Soft Skills To Hard Results: The Critical Link Between People Management and Product Management With Onefit Product Manager, Cornelia Reh
Product
Massive Rocket Amandine Durr

Amandine Durr | Interview After a stint working for global telecommunications company Orange, Amandine began her foray into more product-focused…

By Kar Hay Ho
July 22, 2020
Extending Experiences Beyond The Digital Product With ManoMano Product Director, Amandine Durr
Product
Massive Rocket Magnus Bjerg

Magnus Bjerg | Interview A journalist by trade, Magnus’s current role is Digital Projects Manager for TV 2 Denmark —…

By Olivier Croegaert
July 8, 2020
Mixing Journalism, Data and Engineering with TV2 Digital Journalist, Magnus Bjerg
Data
Massive Rocket Malik Samjee

Malik Samjee | Interview Malik is a long-serving veteran of Telefónica, the Spain-based global telecommunications giant. During his 20-year tenure,…

By Kar Hay Ho
June 23, 2020
Data-Driven Marketing with Telefónica Global Head of Analytics, Malik Samjee
Data
Massive Rocket Chloé Joly

Chloé Joly | Interview Systematically doing good and remaining genuine while growing a business with ekWateur Innovation Manager, Chloé Joly…

By Michelle Sequeira
June 4, 2020
The Key to Growing Your Business and Remaining Genuine with ekWateur Innovation Manager, Chloé Joly
Analytics
Massive Rocket Pasta Evangelists

Finn Lagun | Interview Finn began his career as a Marketing Assistant for Apartment Group while still studying at the…

By Kar Hay Ho
June 1, 2020
The Pasta Evangelists Growth Marketing Formula: Emotion, Retention and Referrals with Finn Lagun, Co-Founder & CMO
Marketing
Cliff Kim Massive Rocket

Cliff Kim | Interview Cliff’s storied career has included stints at Yahoo!, ESPN, Live Nation, and now Fender, where he’s…

By Loic Neve
May 19, 2020
Data-Driven Storytelling with Fender Director of Growth, Strategy & Analytics, Cliff Kim
Data
Massive Rocket Dan Scholey

Dan Scholey | Interview Dan is a true Product Person. Starting his career as a developer, he soon realised he…

By Michelle Sequeira
May 6, 2020
The Key To Product Stickiness With Moneyhub Chief Product Officer, Dan Scholey
Product
Matthew Hawn Massive Rocket

Matthew Hawn | CX Spotlight Matthew started his career in San Francisco, working as a technology journalist for Macworld Magazine…

By Loic Neve
April 27, 2020
The Evolution Of Fan Engagement In The Music Industry (Trust, Value & Data) With Audio Network Chief Product Officer, Matthew Hawn
Analytics
Elyssa Verhoogen Massive Rocket

Elyssa Verhoogen | CX Spotlight Elyssa — a self-confessed “super email geek” — began her marketing career while working for…

By Kar Hay Ho
April 21, 2020
Building Human Relationships at Scale with Skyscanner CRM & Lifecycle Marketing Manager, Elyssa Verhoogen
Marketing
Geoffrey Kretz Massive Rocket

Geoffrey Kretz | Spotlight Geoffrey is an entrepreneur, user experience guru, and development expert who’s previously worked for banks, biotech…

By Loic Neve
April 8, 2020
Building Positive Habits using Data, Personalisation and Human Communications with Kwit App CEO, Geoffrey Kretz
Data
Vincent Saint-Martin Massive Rocket

Vincent Saint-Martin | CX spotlight Vincent is a true Renaissance Man. A civil engineering graduate with a Master’s degree in…

By Loic Neve
April 1, 2020
Data-Driven Growth with OuiCar Chief Marketing Officer and Country Manager, Vincent Saint-Martin
Data
Massive Rocket Dario Bianchi

Dario Bianchi | CX spotlight A seasoned executive with over 15 years’ experience in Marketing and Digital, Dario Bianchi now heads up…

By Kar Hay Ho
March 25, 2020
Accelerating Digital Transformation in the Telco World | Dario Bianchi, Chief Digital Officer at MTN
Marketing
Motasem Elbawab

Motasem (Mota) Elbawab | CX Leader Spotlight Having fallen in love with sports through Basketball at the age of 6,…

By Loic Neve
March 19, 2020
Connecting with Volleyball Fans in Uncertain Times | Motasem Elbawab, Head of Digital at FIVB
spotlight
Massive Rocket Product Development

Digital products go through 5 key stages. Each stage comes with its own set of challenges, processes, technologies and solutions. Knowing which stage you are in is key because it allows you to know what you should be thinking off, how to set your goals, what tools to use and how to get to the next stage.

By Thierry Sequeira
March 7, 2020
5 Stages of Digital Product Evolution: Where are you today?
Product
Massive Rocket Customer Experience Engine

What is Customer Lifecycle Marketing? Customer Lifecycle marketing is the process of providing your audience with the kinds of communication…

By Kar Hay Ho
February 17, 2020
How to get started with Customer Lifecycle Marketing?
Marketing
IMG_9628

We got invited by our friends at Batch.com (thank you!) to join them at MobileOne this month. MobileOne is a…

By Thierry Sequeira
November 14, 2019
MobileOne 2019: The European Mobile Conference
Events
Massive Rocket Growth Marketing

Downloads doesn’t mean Growth. Getting downloads does not mean that your users understand your app, it doesn’t mean that they…

By Kar Hay Ho
November 11, 2019
What is Growth Marketing?
Mobile
1694852_a284

“How does growth hacking work and where should I get started?“ A number of different people of all levels of…

By Thierry Sequeira
August 9, 2019
Getting started with Growth | Jobs to be Done
consulting
Web analytics concept

When building products, it is easy to lose track of why you are building something. How do you know if…

By Thierry Sequeira
April 24, 2019
Why do it if you cannot measure it?
Analytics
Massive Rocket Mobile Growth

Not only are your customers naturally moving to mobile but you want them to be on mobile. This will allow…

By Thierry Sequeira
March 20, 2019
Why Mobile?
Mobile