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Marketing has undergone a huge transition in recent decades. Marketing teams that used to create campaigns that appealed to as…

By Alice Tsai

September 9, 2020

Why digital marketing is only 1% complete with izi Head of Marketing, Artyom Pushkin

Marketing

What makes a great team? How do you recruit people and build collaboration that reflects your organisation’s culture while structuring…

By Maria D'Souza

September 2, 2020

How To Setup A Growth Team For Maximum Impact With 3D Hubs Director of Marketing & Growth, Ferdinand Goetzen

Marketing

Sanna Nilsson | Interview Sanna is a product specialist who is particularly fascinated by the intersection of product, data, and…

By Kar Hay Ho

August 27, 2020

A framework to support data-driven product development with Tele2 Product Manager, Sanna Nilsson

Product

Massive Rocket - Louise Smith, Chief Digital Officer, Lloyd's

How do you drive innovation in an organization that has been in business for over 250 years? This is the…

By Olivier Croegaert

August 14, 2020

Prioritizing Human Connections: the journey to transforming traditional financial services with Lloyd’s Chief Digital Officer, Louise Smith

Data

How do you get the best from your employees? Old-school management theory tends to frame workers as raw materials –…

By Kar Hay Ho

August 5, 2020

From Soft Skills To Hard Results: The Critical Link Between People Management and Product Management With Onefit Product Manager, Cornelia Reh

Product

Amandine Durr | Interview After a stint working for global telecommunications company Orange, Amandine began her foray into more product-focused…

By Kar Hay Ho

July 22, 2020

Extending Experiences Beyond The Digital Product With ManoMano Product Director, Amandine Durr

Product

Magnus Bjerg | Interview A journalist by trade, Magnus’s current role is Digital Projects Manager for TV 2 Denmark —…

By Olivier Croegaert

July 8, 2020

Mixing Journalism, Data and Engineering with TV2 Digital Journalist, Magnus Bjerg

Data

Malik Samjee | Interview Malik is a long-serving veteran of Telefónica, the Spain-based global telecommunications giant. During his 20-year tenure,…

By Kar Hay Ho

June 23, 2020

Data-Driven Marketing with Telefónica Global Head of Analytics, Malik Samjee

Data

Chloé Joly | Interview Systematically doing good and remaining genuine while growing a business with ekWateur Innovation Manager, Chloé Joly…

By Michelle Sequeira

June 4, 2020

The Key to Growing Your Business and Remaining Genuine with ekWateur Innovation Manager, Chloé Joly

Analytics

Finn Lagun | Interview Finn began his career as a Marketing Assistant for Apartment Group while still studying at the…

By Kar Hay Ho

June 1, 2020

The Pasta Evangelists Growth Marketing Formula: Emotion, Retention and Referrals with Finn Lagun, Co-Founder & CMO

Marketing

Cliff Kim | Interview Cliff’s storied career has included stints at Yahoo!, ESPN, Live Nation, and now Fender, where he’s…

By Loic Neve

May 19, 2020

Data-Driven Storytelling with Fender Director of Growth, Strategy & Analytics, Cliff Kim

Data

Dan Scholey | Interview Dan is a true Product Person. Starting his career as a developer, he soon realised he…

By Michelle Sequeira

May 6, 2020

The Key To Product Stickiness With Moneyhub Chief Product Officer, Dan Scholey

Product

Matthew Hawn | CX Spotlight Matthew started his career in San Francisco, working as a technology journalist for Macworld Magazine…

By Loic Neve

April 27, 2020

The Evolution Of Fan Engagement In The Music Industry (Trust, Value & Data) With Audio Network Chief Product Officer, Matthew Hawn

Analytics

Elyssa Verhoogen | CX Spotlight Elyssa — a self-confessed “super email geek” — began her marketing career while working for…

By Kar Hay Ho

April 21, 2020

Building Human Relationships at Scale with Skyscanner CRM & Lifecycle Marketing Manager, Elyssa Verhoogen

Marketing

Geoffrey Kretz | Spotlight Geoffrey is an entrepreneur, user experience guru, and development expert who’s previously worked for banks, biotech…

By Loic Neve

April 8, 2020

Building Positive Habits using Data, Personalisation and Human Communications with Kwit App CEO, Geoffrey Kretz

Data

Vincent Saint-Martin | CX spotlight Vincent is a true Renaissance Man. A civil engineering graduate with a Master’s degree in…

By Loic Neve

April 1, 2020

Data-Driven Growth with OuiCar Chief Marketing Officer and Country Manager, Vincent Saint-Martin

Data

Dario Bianchi | CX spotlight A seasoned executive with over 15 years’ experience in Marketing and Digital, Dario Bianchi now heads up…

By Kar Hay Ho

March 25, 2020

Accelerating Digital Transformation in the Telco World | Dario Bianchi, Chief Digital Officer at MTN

Marketing

Motasem (Mota) Elbawab | CX Leader Spotlight Having fallen in love with sports through Basketball at the age of 6,…

By Loic Neve

March 19, 2020

Connecting with Volleyball Fans in Uncertain Times | Motasem Elbawab, Head of Digital at FIVB

spotlight

Digital products go through 5 key stages. Each stage comes with its own set of challenges, processes, technologies and solutions. Knowing which stage you are in is key because it allows you to know what you should be thinking off, how to set your goals, what tools to use and how to get to the next stage.