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The Magazine For Digital Leaders

Insights: The Future of CRM (Vol 1)

[CRM] Industry Insights - V1 (1)

What Does The Future Of CRM Look Like?

The team at Massive Rocket interviewed experts in CRM, Data, Marketing Technology and Product to get their thoughts on the evolution of customer relationship management.

  • Today, customers expect every company they do business with to act and interact like their favorite technology brands.
  • The way businesses engage with their consumers needs to evolve constantly in order to keep up.
  • CRM is not just people building lists and sending newsletters, it’s your competitive advantage.

Check out the full report below

Use the arrows in the bottom left of the presentation to navigate through the slides.

CRM-Industry-Insights-V1-3

Featured Guests

Joost Lobbes – Innovation Manager @ Rabobank

Nicholas Goubert – Chief Product & Technology Officer @ Clark

Amit Kumar – Head of Marketing Technology @ Photobox

Magnus Bjerg – Digital Journalist @ TV2

Cristina Mendes – Senior Manager, Member Marketing @ League

David Rivier – Chief Product Officer @ Wonderbill

Cliff Kim – Director of Insights & Analytics @ Fender

Aleksandra Varakina – CRM Team Lead @ Massive Rocket

Jessica Froude – CRM Strategy @ Massive Rocket

Featured Technology Partners

Braze (CRM) – Customer Engagement Platform

Segment (CDP) – Customer Data Platform

mParticle (CDP)– Customer Data Platform

Mixpanel (Analytics) – Customer Insights

Heap (Analytics)– Customer Insights

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