What Does The Future Of CRM Look Like?
The team at Massive Rocket interviewed experts in CRM, Data, Marketing Technology and Product to get their thoughts on the evolution of customer relationship management.
- Today, customers expect every company they do business with to act and interact like their favorite technology brands.
- The way businesses engage with their consumers needs to evolve constantly in order to keep up.
- CRM is not just people building lists and sending newsletters, it’s your competitive advantage.
Check out the full report below
Use the arrows in the bottom left of the presentation to navigate through the slides.
Amit Kumar – Head of Marketing Technology @ Photobox
Cliff Kim – Director of Insights & Analytics @ Fender
Karan Gupta – Head of Retention @ Grover
Benoit Terpereau – Chief Product Officer @ Ocus
Timothy Lange – Team Lead People Experience @ Grover
Cornelia Reh – Head of Product @ Flexclub
Oscar Flórez – VP of Product @ Habi
Bernardo Martins – Luxury Division Digital Marketing Head @ L’Oréal Luxe
Anthony Douglas – Founder & CEO @ Hole19
Kay Hartleb – Head of CRM @ Lingoda
Featured Technology Partners
Braze (CRM) – Customer Engagement Platform
Segment (CDP) – Customer Data Platform
mParticle (CDP)– Customer Data Platform
Mixpanel (Analytics) – Customer Insights
amplitude (Analytics)– Customer Insights
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