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Insights: The Future of CRM (Vol 3)

Insights Vol 3 (1)

Check out the full report below

Use the arrows in the bottom left of the presentation to navigate through the slides.

What Does The Future Of CRM Look Like?

The Massive Rocket team interviewed experts in CRM, Data, Marketing Technology and Product to get their thoughts on the evolution of Customer Relationship Management.

Today, customers expect every company they do business with to act and interact like their favourite technology brands.

The way businesses engage with their consumers needs to evolve constantly in order to keep up.

CRM is not just people building lists and sending newsletters, it’s your competitive advantage.

CRM is an extension of your product and customer experience.

Featured Guests

Andrea Uribarri Urquijo – Global Head of Martech Channels Architecture @ BBVA

Georgia Glanville Harrison – VP Customer Success, EMEA – Braze

Michael Katz – CEO – Mparticle – Read full interview here

Geoffrey Kretz – Co-founder – Kwit – Read full interview here

Benoît Terpereau – CPO – Ocus – Read full interview here

Anuvind Kanwal – Global Senior CRM Manager – Just Eat

Giulia Mendoliera – Head of Digital and Content – Speex – Read full interview here

Patrick Lef – Head of Product –

Massive Rocket Insights Vol 3

Featured Technology Partners

Braze (CRM) – Customer Engagement Platform

Segment (CDP) – Customer Data Platform

mParticle (CDP) – Customer Data Platform

Mixpanel (Analytics) – Customer Insights

amplitude (Analytics) – Customer Insights


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