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What Does The Future Of CRM Look Like?
The Massive Rocket team interviewed experts in CRM, Data, Marketing Technology and Product to get their thoughts on the evolution of Customer Relationship Management.
Today, customers expect every company they do business with to act and interact like their favourite technology brands.
The way businesses engage with their consumers needs to evolve constantly in order to keep up.
CRM is not just people building lists and sending newsletters, it’s your competitive advantage.
CRM is an extension of your product and customer experience.
Andrea Uribarri Urquijo – Global Head of Martech Channels Architecture @ BBVA
Georgia Glanville Harrison – VP Customer Success, EMEA – Braze
Michael Katz – CEO – Mparticle – Read full interview here
Geoffrey Kretz – Co-founder – Kwit – Read full interview here
Benoît Terpereau – CPO – Ocus – Read full interview here
Anuvind Kanwal – Global Senior CRM Manager – Just Eat
Giulia Mendoliera – Head of Digital and Content – Speex – Read full interview here
Patrick Lef – Head of Product – Memmo.me
Featured Technology Partners
Braze (CRM) – Customer Engagement Platform
Segment (CDP) – Customer Data Platform
mParticle (CDP) – Customer Data Platform
Mixpanel (Analytics) – Customer Insights
amplitude (Analytics) – Customer Insights
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