What Does The Future Of CRM Look Like?
The Massive Rocket team interviewed experts in CRM, Data, Marketing Technology and Product to get their thoughts on the evolution of Customer Relationship Management.
Today, customers expect every company they do business with to act and interact like their favourite technology brands.
The way businesses engage with their consumers needs to evolve constantly in order to keep up.
CRM is not just people building lists and sending newsletters, it’s your competitive advantage.
CRM is an extension of your product and customer experience.
Check out the full report below
Use the arrows in the bottom left of the presentation to navigate through the slides.
Featured Guests
| Julie Hassoun | Head of Digital and Data | ekWateur |
| Immo Hütte | Director Marketing | FinanceScout24 |
| Anthony Douglas | Chief Executive Officer | Hole19 |
| Arnaud Dessein | Head of Product | Back Market |
| Isabel Gutierrez | CRM Manager | L’Oréal Luxe |
| Anuvind Kanwal | Global Senior CRM Manager | Just Eat |
| Magdalena Bugajlo | Marketing Communication & PR Director | DHL Express |
| Roma Sieradzka | Head of CRM | LOVOO |
| Raphael Sẹgun Awóséyìn | Chief Marketing Officer | Qobuz |
| Steven Truffley | Head of CRM | Back Market |
Featured Technology Partners
Braze (CRM) – Customer Engagement Platform
Segment (CDP) – Customer Data Platform
mParticle (CDP) – Customer Data Platform
Mixpanel (Analytics) – Customer Insights
amplitude (Analytics) – Customer Insights
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