Charting the Course of CRM
To gather insights on the evolution of Customer Relationship Management, the Massive Rocket team consulted experts in CRM, Data, Marketing Technology, and Product.
In today’s business landscape, customers have come to anticipate that every company they interact with will operate and engage with them in a manner similar to their preferred technology brands.
In order to remain competitive, it’s crucial for businesses to continuously adapt their approach to customer engagement. Customer Relationship Management (CRM) goes beyond simply compiling mailing lists and distributing newsletters; it serves as a key differentiator for your business. In essence, CRM is an extension of your product and customer experience.
|Louise Smith||Chair of the Board||Innovate Finance|
|Giovanni Luca Randisi||VP – Product||home24|
|Anthony Diebra||Chief Digital Marketing Officer, Cross-Asset Research||Societe Generale Group|
|Linda Palmgren||CEO||Bauer Media Audio, Sweden|
|Sanup Pillai||Global Head of Digital Media & MarTech||DHL Express|
|Laura Perceval||Senior CRM Lifecycle and BI Manager||Back Market|
|Jaime Santafé Martínez||Global Head of B2B Marketing||Urban Sports Club|
|Giulia Mendoliera||Head of Digital & Content||Speexx|
Featured Technology Partners
- Braze (CRM) – Customer Engagement Platform
- Segment (CDP) – Customer Data Platform
- mParticle (CDP) – Customer Data Platform
- Mixpanel (Analytics) – Customer Insights
- amplitude (Analytics) – Customer Insights
The Full Report
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