Building next-generation Human Experiences at Scale: Marketing, Product, Engineer, Data and Analytics.
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Converting Users from Freemium to Subscription – Carlos Cantu, CMO, Freepik Company
Reading time: 7 minutes approximately Branding in a Subscription Business Freepik, a leading online platform for graphic design assets and audiovisual resources, has long been a go-to destination for designers seeking a vast collection of premium-quality photos, videos, vectors, illustrations,...
Customer Retention Strategies: Catalysts for Boosting CLTV and Revenue – Tobias Lüder, Head of CRM, Delivery Hero, Europe
In the ever-evolving landscape of modern commerce, Customer Relationship Management (CRM) has emerged as an indispensable tool for businesses seeking to not only survive but thrive. CRM strategies encompass a myriad of objectives - understanding consumer behaviour, maximising Customer Lifetime...
How to Drive Powerful Brand Campaigns: Expert Tips from Jennifer McLean, A Global Advertising, Sales and Marketing Leader
A well-designed brand campaign can capture the attention of consumers, create brand awareness, and ultimately accelerate sales. However, achieving these goals requires strategic planning, data-driven insights, and the ability to adapt when campaigns underperform.
Aligning Customer Engagement with Your Business Strategy to Drive Growth: Kai Glinin, Head of CRM, JUCR
In today's hyper-competitive business landscape, customer relationships are more important than ever. The effective management of these relationships through Customer Relationship Management (CRM) can drive growth and profitability for businesses of all sizes. Kai Glinin (Kai), head of CRM at...
8 Strategies to Turn Free Users to Paid Customers — with Khushbu Bhalla, Product Manager at Deezer
Since the rise of the internet, and, in particular, the rise of free content— customer behaviour has changed dramatically, which has caused hurdles for any brands to persuade customers to open their wallets. Whether it’s free perfume, chocolates, yogurts or...
How to Craft High-Value CRM Campaigns for Lasting Client Relationships in the Hospitality Industry
In the realm of modern business, building and maintaining strong client relationships is essential for long-term success. As per an article from Forbes, companies with a customer experience mindset drive revenue 4-8% higher than the rest of their industries. Also,...
