The rapid evolution of technology today has resulted in many new roles and job scopes for various industries. Technical CRM is among the many nascent fields that are gaining momentum in Europe and globally.
We spoke to Melissa Mostowys, Technical CRM Manager at Kaia Health on her experiences as a CRM Tech and lifecycle strategist, and why Technical CRM will be increasingly relevant for businesses now and in the future.
Sending CRM communications within a single country is a straightforward affair; you have a relatively homogeneous customer base and can tailor your value proposition directly to your core customer base. The same cannot be said for global CRM.
David Martin, Global Head of CRM at Cabify, is well aware of the challenges of conducting effective CRM on a global scale. In this article David shares his fundamental CRM principles, and how Cabify overcomes the complexities of multi-country CRM to build strong customer relationships.
We spoke to Andrei Dinca, Global Head of CRM at Wise on how to successfully introduce and scale a CRM team, and what companies need to keep in mind as they hire their first CRM employees.
Selecting the right tools to manage customer engagement is one of the biggest challenges facing modern marketing teams. We spoke to Steven Truffley, the Head of CRM at Back Market, to get his insights on the new wave of CRM. Steven also talked about how he transformed Back Market to become user-centric and ensuring CRM is central to the company’s growth.
In our modern and connected world, the task of moving vehicles and people goes hand in hand with moving data. As cars and mobility networks become smarter, there is more scope than ever to improve efficiency, processes and customer experience. SIXT, one of the world’s most profitable mobility companies combines global car rental and local share solutions with sales of over EUR 3 billion and 8,500+ employees worldwide as of 2019, and the SIXT app connects customers to 280,000 vehicles and around 1.5 million drivers in more than 110 countries worldwide.