Data can obviously be immensely powerful in eCommerce — but what about physical retail? As it turns out, having retail…
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These days, personalisation isn’t just a nice-to-have; it’s a must. Amazon knows what types of products we like, Netflix recommends…
Digital disruptors try to revolutionise an industry with novel products and new ways of working. This new, innovative competition can…
Mobile app marketing can be quite different from traditional product marketing. Guiding a user to your app may require little…
Personalization has become a popular buzzword for marketers – more and more customers expect marketing messages to be directed specifically…