Marketing automation

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11 Apr: Creating engaging content that strikes a chord with your corporate clients— Giulia Mendoliera, Head of Digital and Content at Speexx

The Internet is inundated with content. For every piece you publish, you’re competing not only with a slew of videos, articles, and blogs but also for a limited attention span and time that your audience can dispense with. This is truer for the B2B customers, where the audience’s attention is invariably tied to other more pressing demands.