marketing

We provide a free day to experience our benefits of digital world!
digital
CX-Featured-backmarket

02 Aug: How to Manage the New Wave of CRM — Steven Truffley, Head of CRM at Back Market

Selecting the right tools to manage customer engagement is one of the biggest challenges facing modern marketing teams. We spoke to Steven Truffley, the Head of CRM at Back Market, to get his insights on the new wave of CRM. Steven also talked about how he transformed Back Market to become user-centric and ensuring CRM is central to the company’s growth.

CX-Featured-sixt

26 Jul: What it Takes to Build a Value-Focused Tech Organisation – Fabian Schweiger, CPO Finance & Head of Tech Delivery at SIXT

In our modern and connected world, the task of moving vehicles and people goes hand in hand with moving data. As cars and mobility networks become smarter, there is more scope than ever to improve efficiency, processes and customer experience. SIXT, one of the world’s most profitable mobility companies combines global car rental and local share solutions with sales of over EUR 3 billion and 8,500+ employees worldwide as of 2019, and the SIXT app connects customers to 280,000 vehicles and around 1.5 million drivers in more than 110 countries worldwide.

CX-Featured-loreal-1

12 Jul: 4 Strategies to Help Brands Create Impactful Direct-To-Consumer Experiences — Isabel Gutierrez, CRM Manager at L’Oréal Luxe

Luxury brands today should focus on building close relationships with customers who want personalised services and exclusive products. To do that, many brands have or are now moving towards direct-to-consumer distribution channels to provide exclusive experience, online and in-stores to stay ahead of the curve.