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CX-Featured-kaia-health

15 Nov: The Growing Importance of Technical CRM — Melissa Mostowys, Technical CRM Manager at Kaia Health

The rapid evolution of technology today has resulted in many new roles and job scopes for various industries. Technical CRM is among the many nascent fields that are gaining momentum in Europe and globally. 

We spoke to Melissa Mostowys, Technical CRM Manager at Kaia Health on her experiences as a CRM Tech and lifecycle strategist, and why Technical CRM will be increasingly relevant for businesses now and in the future. 

CX-Featured-cabify

27 Oct: Using CRM to Build Meaningful Global Relationships — David Martin, Global Head of CRM at Cabify

Sending CRM communications within a single country is a straightforward affair; you have a relatively homogeneous customer base and can tailor your value proposition directly to your core customer base.  The same cannot be said for global CRM.  

David Martin, Global Head of CRM at Cabify, is well aware of the challenges of conducting effective CRM on a global scale. In this article David shares his fundamental CRM principles, and how Cabify overcomes the complexities of multi-country CRM to build strong customer relationships. 

CX-Featured-backmarket

02 Aug: How to Manage the New Wave of CRM — Steven Truffley, Head of CRM at Back Market

Selecting the right tools to manage customer engagement is one of the biggest challenges facing modern marketing teams. We spoke to Steven Truffley, the Head of CRM at Back Market, to get his insights on the new wave of CRM. Steven also talked about how he transformed Back Market to become user-centric and ensuring CRM is central to the company’s growth.

CX-Featured-sixt

26 Jul: What it Takes to Build a Value-Focused Tech Organisation – Fabian Schweiger, CPO Finance & Head of Tech Delivery at SIXT

In our modern and connected world, the task of moving vehicles and people goes hand in hand with moving data. As cars and mobility networks become smarter, there is more scope than ever to improve efficiency, processes and customer experience. SIXT, one of the world’s most profitable mobility companies combines global car rental and local share solutions with sales of over EUR 3 billion and 8,500+ employees worldwide as of 2019, and the SIXT app connects customers to 280,000 vehicles and around 1.5 million drivers in more than 110 countries worldwide.