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21 Mar: CRM is the Gold Mine for Every Business – Giovanni Luca Randisi, VP – Product, home24 SE

An unending curiosity, a deep sense of responsibility, and the desire to support people relentlessly – these personality traits briefly describe the drivers behind Giovanni Luca Randisi’s (Giovanni) illustrious career. Giovanni, Vice President – Product, home24 SE, has held diverse roles across industries, giving him a rich experience in Marketing and Customer Relationship Management (CRM). 

In this article, he talks about the trends in CRM, customer centricity, and the need for Data, Product, and Marketing to work synchronously to achieve business goals.


28 Feb: The 4 Essential Skills Modern CRM Managers Must Have – Laura Perceval, CRM Manager at Back Market

Today, Customer Relationship Management (CRM) plays a significant role in all businesses, irrespective of the industry they operate in. While CRM is well understood in the context of industries such as FMGC, Telecom, Automobiles, etc., understanding and managing CRM in a marketplace for renewed devices to fight e-waste requires a different mindset and approach.


14 Feb: The Keys to a Strong B2B Marketing Strategy – with Jaime Santafé Martínez, Global Head of B2B Marketing at Urban Sports Club

A company striving to stay ahead of its competitors will need to adopt profitable and strategic B2B marketing plans to take its business to new heights. In this interview, Jaime Santafé Martínez (Jaime), Global Head of B2B Marketing at Urban Sports Club, shares some key learnings for developing an effective B2B marketing plan and better defining the growing role of digital marketing in your business. 


10 Feb: It’s Time to be Braver as a Marketer and Dare to Try New Things – Linda Palmgren, CEO, Bauer Media Audio, Sweden

“Currently, 40% of media consumption is audio, which is predicted to rise to 50% by 2025. However, the advertising spends on audio are not keeping pace with this trend, presenting a huge opportunity for marketers to invest in audio advertising and reach their audience in new and innovative ways”, says Linda Palmgren (Linda), CEO, Bauer Media Audio, Sweden – a part of the leading audio entertainment company in Europe and Bauer Media Group. In this article, Linda talks about the current trends in media consumption, their impact on the relationship between brands and their consumers and the new ways to connect with the consumers in keeping with these trends.