Working with Massive Rocket on our loyalty pilot programme was a game-changer. Despite our constraints in time, budget, and resources, their team seamlessly integrated with ours, making it feel less like a client-agency relationship and more like a unified team with a shared goal. Their agility in brainstorming solutions to unexpected hurdles and their brilliant communication throughout the process were invaluable.
Together, we've created a pilot that not only works for our customers but also provides us with the insights we need to learn and grow as a business. While it's still early days, this prototype has laid a solid foundation for our future loyalty initiatives. Massive Rocket's expertise and collaborative approach have been instrumental in turning our vision into a tangible, effective programme in such a limited timeframe.
What impact would loyalty have on our customer engagement?
This was about clarity, not complexity. Domino’s Pizza UK wanted to know what loyalty looked like when it worked and how quickly it could make a difference. We helped them build a lean, measurable pilot that delivered real results in under a quarter.
Domino’s Pizza UK set out to understand what loyalty could really do for their business. They didn’t want a bloated points scheme, they wanted measurable impact. The pilot needed to show whether a smart, personalized experience could increase purchase frequency, satisfaction, and revenue.
We used Braze to create a pilot loyalty experience that felt natural, not bolted-on. Multi-channel campaigns spanned email, push, in-app messages, and content cards. Every message was mapped to the customer journey, aiming to build habit and connection without adding complexity.
We solved for real-world complexity from day one:
These foundations gave us room to deliver value fast.
Campaigns were powered by real-time segmentation and triggers in Braze, allowing us to personalize each touchpoint based on customer behavior. Messaging was timely, relevant, and responsive resulting in high engagement and satisfaction.
Supported by a 10% order uplift in six months, Domino’s Pizza UK extended the pilot through 2025 and expanded it to 40% of active app users, making loyalty a core growth engine.
