FIVB CASE STUDY
Your partner to accelerate change.
CRM & MARKETING AUTOMATION
Increasing Fan Engagement: Know your fans, anticipate their needs and engage with them personally at scale.
Sports Federation
The International Volleyball Federation (FIVB) is the world governing body responsible for all forms of volleyball and providing leadership to its members and to millions of athletes worldwide.
Needs
Massive Rocket was tasked with helping the FIVB to select a CRM platform to support its goal to better understand its volleyball stakeholders throughout the FIVB digital landscape where current & prospective fans interact with volleyball related content. In addition this will allow FIVB to create personalized based email marketing and build the foundation to a gamification and loyalty platform.
Massive Rocket has been a great partner helping us design and deploy our Data and Marketing Automation strategy.
Motasem El Bawab
Head of Digital, FIVB
Head of Digital, FIVB
SERVICES
Data
Selected and deployed and integrated a Customer Data Platform to create a realtime 360 view of the FIVB fans.
Designed and deployed a consisted and tested tag plan and analytics strategy across all digital properties.
- Data Roadmap
- Data Integration
- Data Warehouse setup
SERVICES
Analytics
Realtime customer segmentation and user profiles base on live behavioural data used for experience and marketing personalisation.
- Product Insights
- Customer Insights
- Segmentation
SERVICES
Marketing Automation
Designed and deployed a phased approach to Marketing Automation based on incremental value deliveries.
- CRM Workshop
- Customer Journey Mapping
- Marketing Automation Workshop
