Unlocking Five-Star Results: Massive Rocket Fuels FIVE Hotels' Braze Success

PLATFORMS

CHANNELS

Challenge

Fragmented systems slowed personalization across push, in-app, email, and WhatsApp. FIVE needed a clear Braze setup, faster time to value, and team enablement for consistent, real-time engagement.

Approach

Partner-led onboarding via Ignite Silver. A 20-week plan covered data design, SDKs, IP warming, and hands-on training with a dedicated architect guiding teams to launch cross-channel programs fast.

Outcome

Mobile and web SDKs live in 8 weeks, content cards launched within the program, email foundations ready. FIVE achieved 5 of 5 CSAT and accelerated weekly and lifecycle campaigns.

Measurable impact

5/5

CSAT

8 Weeks

Time to Value

5 Weeks

Planning Timeline

We are grateful to Massive Rocket for their support during our Braze implementation. Their expertise made a complex process smoother and enabled us to deliver personalized experiences that resonate with our guests.

Ahmad Kheir

Director of Digital Marketing and eCommerce, FIVE Hotels and Resorts

FIVE Hotels and Resorts. Where luxury meets local.

FIVE Hotels and Resorts delivers immersive stays in prime destinations with tech-enabled, tailored experiences. To scale personalization across every touch point, the team partnered with Massive Rocket to unify data, master Braze, and activate journeys that feel one to one at speed.

Our Approach

Massive Rocket delivered a tailored Partner-led Onboarding using Ignite Silver. The program aligned stakeholders on data planning, integrated iOS, Android, and web SDKs, completed IP warming and email deliverability setup, and trained marketers on Braze best practices. A dedicated solutions architect ensured clear milestones, knowledge transfer, and a smooth transition to run campaigns independently.

Execution & Impact

Within 8 weeks, FIVE implemented mobile and web SDKs and began activating multi-channel journeys. Content cards for web shipped inside the 20-week window, opening a new on-site engagement surface. Email foundations were established with IP warming, deliverability strategy, and reusable templates that power weekly newsletters, abandoned cart, pre-arrival, post check-in upsell, and post-stay requests. The program closed with a 5 of 5 CSAT and a repeatable operating model for rapid campaign launches.

Key Outcomes

  • 8-week SDK rollout on iOS, Android, and web accelerated first value
  • 20-week Ignite Silver program delivered end to end onboarding and enablement
  • Content cards live on web to reach previously untapped audiences
  • Email program production ready with IP warming and deliverability guardrails
  • Reusable templates and playbooks reduce build time and rework
  • Cross-channel journeys operational across email, push, in-app, content cards, and WhatsApp
  • 5 of 5 CSAT from the FIVE team reflecting speed, quality, and enablement
  • Clear roadmap and ownership handoff for ongoing optimization

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