Challenge
FIVE Hotels aimed to transform their marketing strategy, aspiring to create a seamless, personalized guest experience across all destinations and touch points using push notifications, in-app messages, email, and WhatsApp.
FIVE Hotels and Resorts is a leading hospitality brand offering luxurious, immersive experiences in prime destinations. Each property reflects its local culture, providing exceptional service and authentic connections. Five Hotels enhances guest stays through cutting-edge technology and tailored experiences, catering to diverse travelers seeking everything from romantic getaways to family vacations. With curated culinary experiences, local excursions, and wellness programs, Five Hotels cultivates memorable stays and a sense of belonging, making it the preferred choice for discerning travelers.
Navigating a powerful platform like Braze can be quite complex. Massive Rocket's Partner-Led Onboarding (PLO) provided the expert guidance FIVE hotels and Resorts team needed to confidently master Braze in 20 weeks, and accelerate their marketing success. Massive Rocket’s tailored PLO programs offer personalized sessions, equipping the team with the knowledge and skills to unlock Braze's full potential.
FIVE Hotels and Resorts chose the Ignite Silver package to seamlessly onboard with Braze, regardless of the team's technical expertise, this intensive 20-week program provides a comprehensive experience, covering everything from data planning, integration to IP warming and full SDK integration, empowering FIVE Hotels to hit the ground running.
Massive Rocket's PLO provides a comprehensive email setup, including IP warming and a strategic framework for email deliverability, ensuring FIVE Hotels can effectively communicate with their guests, and help with their weekly newsletters, abandoned cart reminders (room, restaurant, and event), pre-arrival communications, post check-in upsell opportunities, post-stay thank you and review requests and more.
Massive Rocket and FIVE Hotels rapidly implemented a comprehensive suite of SDKs in just eight weeks, including mobile (iOS and Android) and web integrations. This swift and comprehensive integration underscores the power of the collaborative partnership and its positive impact on FIVE Hotels' ability to engage customers across all platforms.
Leveraging the rapid time-to-value delivered by Massive Rocket's Ignite Silver package, FIVE Hotels has already launched Braze’s content cards for web extensions. This carefully planned initiative, completed within the 20-week program, enables FIVE Hotels to engage a previously unreached customer segment, providing relevant, tailored information directly within their online browsing.
From the outset, Massive Rocket's PLO program provided a strategic roadmap for FIVE Hotels' customer engagement initiatives and data requirements, ensuring alignment with their business goals. This focus on strategic planning, combined with the rapid time-to-value inherent in the PLO program, allowed FIVE Hotels to quickly see tangible results and accelerate their marketing efforts.
