LoveToVisit & Massive Rocket Customer Story

Boosting Customer Loyalty with Braze and Voucherify

PLATFORMS

Challenge

LoveToVisit struggled to recover abandoned carts, drive repeat users, and improve direct marketing. Their outdated approach lacked personalization and clear user insights, leading to missed chances to re-engage, retain, and increase sales.

Strategy

Massive Rocket used Braze for customer journey orchestration and connected Voucherify for loyalty. The goal was to drive personalized campaigns, re-engage lapsed users, boost cart conversions, and increase repeat purchases through targeted marketing.

Results

By completing 90% of integration tasks, including DNS/SSL setup, SDK deployment, IP warming, and SMS channel activation, LoveToVisit is well-positioned to drive significant increases in abandoned cart conversions, returning users, and direct sales.

Braze

Partner Led Onboarding

+300%

IP Warming Completion

9 Weeks

for Full Enablement

Introduction

LoveToVisit: Simplifying Bookings for Attractions, Theatres, and Events

LoveToVisit is a digital platform that helps users discover and book a wide range of UK-based attractions, events, and experiences. Operating without membership fees, LoveToVisit strives to inspire exploration by offering thousands of exciting activities. Seeking to grow its user base and better engage both new and returning customers, LoveToVisit partnered with Massive Rocket to implement Braze and Voucherify ultimately improving cart recovery efforts, loyalty initiatives, and direct marketing efficacy.

Solution

Personalizing the Booking Experience

LoveToVisit needed a way to re-engage users who had abandoned their carts. By orchestrating campaigns within Braze:

Dynamic Cart Recovery campaigns provided personalized reminders and incentives.
Automated triggers encouraged users to return, increasing the likelihood of finalizing bookings.
Segmentation via Braze enabled deeper insights into user preferences, ensuring each message was tailored to relevant experiences.

Goal: Convert abandoned carts into completed bookings.

Result: Streamlined cart recovery flow boosting user retention and revenue.

Driving Repeat Visits & Loyalty

LoveToVisit turned to Braze’s segmentation and loyalty integrations with Voucherify to foster repeat users:

Targeted loyalty offers rewarded returning customers for additional bookings.
Lifecycle campaigns tracked user activity, sending relevant updates and promotions.
Behavior-based re-engagement, reminding infrequent visitors of fresh deals or experiences.

Goal: Encourage higher return visits through loyalty incentives and thoughtful engagement.

Result: Increased repeat traffic, fostering long-term platform loyalty.

Expanding Direct Marketing Channels

Massive Rocket orchestrated a comprehensive channel strategy, including:

Email IP warming, establishing sender reputation and high deliverability by Week 9.
SMS channel activation, providing direct, time-sensitive alerts and offers to users.
Advanced data tracking, ensuring every campaign was measured for ROI and engagement.

Goal: Increase direct marketing sales through multi-channel engagement.

Result: Enhanced marketing efficiency leading to higher conversions and a stronger bottom line.

At Lovetovisit we were incredibly impressed by Filip at Massive Rockets onboarding. We achieved all of our objectives and had a really impressive start to our journey in Braze thanks to all the help, support and guidance from Filip and the Massive Rocket team. We now feel equipped to continue the growth of our account with all the tools and resources available to help us grow.

Andy Peacock

Director of Communications, Lovetovisit

Results

Streamlined Abandoned Cart Recovery

By targeting users who left items in their cart, LoveToVisit:

Captured detailed user behavior data via Braze.
Automated recovery emails and reminders to complete purchases.
Used personalization tokens, reflecting local events or special

Repeat User Growth & Loyalty Boost

With Braze’s segmentation and Voucherify integration:

Frequent travelers received relevant loyalty rewards.
Occasional users got gentle nudges and curated recommendations.
Return visits climbed as promotions and suggestions resonated with user interests.

Success in Multi-Channel Marketing

LoveToVisit’s IP warming and SMS enablement:

Ensured consistent inbox placement and improved open rates.
Extended direct marketing to high-value audiences via targeted text messages.
Delivered in-depth analytics, guiding future optimizations for strong sales outcomes.

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