Massive Rocket & Nederlandse Loterij.
Nederlandse Loterij & Massive Rocket Customer Story
The National Lottery of the Netherlands
Nederlandse Loterij is the national lottery of the Netherlands. It is a public limited company that was founded in 1992. The company is headquartered in Rijswijk, the Netherlands.
Nederlandse Loterij offers a variety of lottery games, including the Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, and Krasloten. The company also offers a number of online games, such as TOTO Sport and TOTO Casino.
Over €1 billion in revenue
In 2021, Nederlandse Loterij generated over €1 billion in revenue. The company also contributes over €200 million annually to good causes in the Netherlands.
A trusted and respected organization
Nederlandse Loterij is a trusted and respected organization that plays an important role in the Dutch economy and society. The company is committed to responsible gaming and has a number of measures in place to prevent gambling addiction, such as age verification and self-exclusion programs.
Here are some additional details about Nederlandse Loterij
Founded in 1992
Headquartered in Rijswijk, the Netherlands
Over 3,000 employees
9 different lottery brands
Over €200 million contributed to good causes in 2021
Committed to responsible gaming
Nederlandse Loterij is a trusted and respected organization that brings joy to millions of people in the Netherlands.
Project Background
The existing Customer Data Platform (CDP) was not the best fit for their company’s needs, as it didn’t to meet their specific requirements and objectives. This situation was further compounded by the fact that they had limited resources available to manage and execute the migration to a more suitable platform. Adding to the challenge, they were also under pressure from a strict deadline, which required careful planning and efficient use of their constrained resources to ensure a successful transition within the allotted time frame.
The Opportunity
Accelerate the transformation of the business into a digital-first organisation by prioritising the creation of personalised journeys for customers. By leveraging data as a competitive advantage, the company aims to enhance customer experiences and drive growth. This strategic shift will enable the business to harness the full potential of data, ultimately becoming a data-enabled organisation that uses insights and analytics to inform decisions and stay ahead in the market.
Our Approach
NLO Braze Center of Excellence
Massive Rocket built a support team to enable the NLO Center of Excellence to operate as a Strategic transformation partner. Massive Rocket helped the team setup and integrate Braze into their IBM marketing stack. The team at Massive rocket also helped the business develop a middle layer hosted on Azure to connect internal systems to Braze personalisation modules in a secure and scalable way.
Really great vibes and great result from the transformation sessions. The presentations provided by Massive Rocket were clear, inspiring and complete. It was great that our own team could present them, so that they became the face of the transformation.
Suzanne Vieveen
Team Lead Marketing Automation & Product Manager Personalisation
Nederlandse Loterij
The Results
A Single Source of Truth
Prioritization of goals and objectives involves defining initiatives and use case implementations from data collection, identity management, integration, and data activation through the current Martech stack. By focusing on these areas, a cohesive and unified approach is established, ensuring consistency and accuracy across all data-related processes.
CRM Strategy Development
Supported the development of a broader CRM strategy to migrate over nine brands to new capabilities. This included initial end-to-end use case activation, laying the foundation for a comprehensive customer relationship management system that leverages advanced technological solutions.
Solution Roadmap
An overall solution roadmap was created, detailing a phased implementation approach. This roadmap ensures a structured and systematic progression towards the desired outcomes, allowing for manageable and measurable stages of development.
A Strategic Partnership for Success
Nederlandse Loterij and Massive Rocket’s collaboration redefined customer engagement, maximizing the potential of Nederlandse Loterij’s brand portfolio. By leveraging the combined power of advanced Martech solutions, the partnership built a robust data infrastructure, transforming customer data into actionable insights, leading to several successes.
- Amplified Customer Engagement
- Seamless Brand Integration
- Maximizing Marketing Potential
- Optimised and Cost-effective Data Management
- Future-proofed Martech Stack and Strategy
Ready to unlock the power of data-driven experiences?
How can we help?
You can also write to us at info@massiverocket.com