Prosperity Solutions AG facilitates access to Liechtenstein Life’s range of life insurance products and solutions for partners across the DACH region. Operating as a B2B2C business, Prosperity Solutions AG partners with insurance agents who offer policies to end customers. Seeking to enhance brand visibility and streamline customer engagement, they collaborated with Massive Rocket to establish efficient email marketing via Braze, ensuring localized content and robust data segmentation. Prosperity Solutions AG also explored new channels such as WhatsApp for future expansion.
Prosperity Solutions AG needed a reliable and scalable email infrastructure to communicate with both insurance agents and end customers. Massive Rocket:
Goal: Establish an automated email channel with high deliverability.
Result: Prosperity Solutions AG successfully completed IP warming, achieving strong open rates and agent satisfaction.
By leveraging Braze’s segmentation tools, Prosperity Solutions AG ensured relevant messaging for each audience segment, including multiple languages within the DACH region. This involved:
Goal: Deliver personalized, regionalized content across B2B2C audiences.
Result: 72% communication completeness rate, reflecting well-targeted campaigns.
In addition to email, Prosperity Solutions AG wanted to introduce WhatsApp for direct agent-customer interactions. Massive Rocket prepared the groundwork by:
Goal: Provide agents and end customers with a convenient, mobile-friendly communication channel.
Result: WhatsApp was enabled for future use, giving Prosperity Solutions AG a foundation to extend beyond email.
Prosperity Solutions AG completed IP warming in just eight weeks, achieving high deliverability rates. This streamlined approach allowed:
Through Braze’s segmentation features, Prosperity Solutions AG targeted their German, French, and other language-speaking audiences with relevant, localized content:
By enabling WhatsApp within Braze, Prosperity Solutions AG is poised to expand beyond email, providing:
