Zerion: Your Crypto, Your Way

Zerion is a user-friendly crypto wallet that acts as an all-in-one passport to the world of Web3. It simplifies digital asset management by consolidating cryptocurrencies, DeFi investments, and NFTs into a single, intuitive platform. Zerion enables users to navigate multiple blockchains and explore decentralized finance opportunities with ease.

‍

‍

Our Approach

Massive Rocket partnered with Zerion to unlock the full potential of Braze through its Partner-Led Onboarding (PLO) program. This tailored 12-week Quickstart Bronze package was designed for Zerion’s technically skilled team, providing comprehensive onboarding that covered data planning, integration, IP warming, and content creation. The goal was to empower Zerion to leverage Braze effectively and rapidly enhance their engagement strategy.

‍

‍

Execution

The collaboration focused on several key initiatives:

Mobile-First Engagement
Massive Rocket facilitated a rapid mobile integration, completing the iOS SDK implementation followed by Android within seven weeks. This swift rollout significantly boosted Zerion’s mobile engagement capabilities.

Enhanced Targeting with Mixpanel
Within six weeks, Zerion harnessed Braze’s bi-directional integration with Mixpanel. This enabled precise cohort targeting by importing user segments and exporting campaign data for granular performance insights, fueling data-driven optimization.

Personalized Onboarding and Future Plans
Zerion launched comprehensive onboarding journeys over seven weeks, guiding new users through platform features to ensure a smooth, engaging experience. Looking ahead, Zerion plans to collaborate further with Massive Rocket to implement loyalty activation programs aimed at long-term retention and satisfaction.

‍

‍

‍

Key Outcomes

Zerion’s partnership with Massive Rocket and Braze resulted in:

• Rapid mobile SDK integration across iOS and Android in just seven weeks, enhancing user engagement.
• Precise user segmentation and targeting enabled by Mixpanel integration, improving message relevance.
• Successful launch of personalized onboarding journeys, increasing user activation and satisfaction.
• A clear roadmap for future loyalty programs to sustain long-term user retention.

This strategic onboarding and integration accelerated Zerion’s ability to deliver personalized, data-driven experiences in the evolving Web3 landscape.