7 Weeks to Impact: Massive Rocket Drives Zerion's Braze Success
PLATFORMS
Challenge
Increase user engagement and drive revenue generation by converting passive users into active, revenue-generating users, in addition to leverage push notifications on Android and IOS.
Strategy
To further enhance user engagement and drive platform growth, Zerion counted on Massive Rocket's partner-led onboarding (PLO), to unlock Braze's full potential, and reach new heights.
Results
Zerion now benefits from Android & iOS SDK implemented. Also, a Bi-directional connection with Mixpanel, importing cohorts for targeting/exporting the message engagement data for further analysis.
91%
Completeness rate
6 weeks
Complete mobile integration
7 weeks
Launched onboarding journeys
Introduction

Zerion: Your Crypto, Your Way

Zerion is a user-friendly crypto wallet that acts as your all-in-one passport to the world of Web3. It simplifies the management of your digital assets by bringing all your cryptocurrencies, DeFi investments, and NFTs together in one convenient platform.With Zerion, you can seamlessly navigate multiple blockchains, explore the exciting opportunities of decentralized finance, and easily manage your growing portfolio – all from a single, intuitive interface.

Solution

Unlocking the full potential of Braze

Imagine having a Braze expert by your side, guiding your team to master the platform and achieve your marketing goals faster. That's the power of Massive Rocket's Partner-Led Onboarding (PLO).

We don't just hand you the keys to Braze; we empower you to drive it like a pro. Our PLO programs provide tailored sessions, bringing the knowledge and confidence to leverage Braze's full capabilities.

Your 12-Week Launchpad to Braze Mastery

Zerion took advantage of our Quickstart Bronze package, the perfect solution for teams with technical background. This intensive 12-week program provides a comprehensive onboarding experience, covering everything from data planning and data integration to IP warming and content card creation.

  • Personalized Sessions (Specific needs and goals)
  • Expert Guidance
  • Rapid Time-to-Value
  • Unlock The True Power of Braze
  • Transform Engagement Strategy

Filip from Massive Rocket was instrumental in helping us implement Braze quickly and effectively. From gathering requirements to launching our first push campaign with promising results, his insights and support made all the difference. We couldn’t have done it without him!

Sean Palit
Product Marketing Manager at Zerion
Results

Mobile-First Engagement

Massive Rocket worked closely with Zerion to complete a full mobile integration in 7 weeks. First, their iOS SDK implementation was completed, followed swiftly by the Android one just a week later. This rapid integration is a testament to the power of collaboration and highlights the immediate positive impact Massive Rocket had on Zerion's mobile engagement capabilities.

Kanchan Lad Braze Torchie Awards
Massive Rocket Papa Johns results

Enhanced Targeting with Mixpanel

Within just 6 weeks of engaging with Massive Rocket's PLO program, Zerion unlocked the full potential of Braze's bi-directional integration with Mixpanel. By seamlessly importing cohorts from Mixpanel, Zerion can now pinpoint specific user groups with precision, delivering personalized messages and offers that resonate.  Simultaneously, exporting data through Braze Currents provides granular insights into campaign performance and user behavior, enabling data-driven optimization.

Personalized Onboarding & Beyond

During a 7-week span, Zerion has launched comprehensive onboarding journeys, guiding new users through the platform's features and ensuring a smooth and engaging first experience.

Looking ahead, Zerion plans to leverage Massive Rocket to implement loyalty activation programs, fostering long-term user retention and satisfaction.

Massive Rocket Papa Johns team
Massive Rocket team
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