Your certified integration partner to accelerate change.
What is Mixpanel?
Mixpanel is a tool that allows you to analyze how users interact with your Internet-connected product. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
We help our clients accelerate change within their organizations via digital technologies and solutions that drive true business transformation and demonstrable value.
We can help you accelerate
Strategy | Planning | Execution | Integration | Tagging
Ekwateur Customer Story
Massive Rocket helped us focus our mobile app around the right metric. They then supported us in the selection of the right tools and implementation of a process to measure and accelerate our growth.
No matter what information is important to your business, get accurate customer and product data in real-time across mobile, web, and other platforms.
Once you’ve collected data, define key business metrics and see how they trend over time. Maybe you want to see how your users grow week to week or which webpage they interact with most. Identify all the patterns that matter to your business.
Now that you’ve identified the trends, understand why those trends are happening. Through correlation analysis, look-alike modeling, and other data science techniques, find out why users will likely engage, retain, and convert.
Mixpanel Guide to Product Analytics
Product management is riddled with buzzwords—growth loops, power user curves, big data, AI—and the sheer number of metrics, retention types, charts, and frameworks can overwhelm attempts to understand users and make better products for them.
This guide is a great resource to get started and get examples of how other companies are thinking about the same challenges you are facing.