Boys & Girls Clubs of America (BGCA) is a leading youth development organization that serves 3.6 million young people annually. With over 1,140 independent local organizations and 5,000 locations nationwide, BGCA delivers life-changing programs that foster academic success, good character, citizenship, and healthy lifestyles. For 155 years, BGCA has supported youth—especially those in need—across cities, towns, public housing, Native lands, and U.S. military bases worldwide.
BGCA faced challenges managing campaigns through Salesforce Marketing Cloud due to its complexity and the need for significant time and resources. The integration between Salesforce modules was not seamless, requiring extra effort to maintain smooth operations.
To improve engagement across its vast network of clubs, BGCA needed a robust, real-time integration between Salesforce and Braze. Salesforce Sales Cloud served as the primary database for BGCA’s 5,000 clubs, with the Nonprofit Success Pack (NPSP) managing key data such as contacts and fundraising information. Synchronizing this data with Braze was essential to enable coordinated, effective outreach.
Massive Rocket, a Certified Level 4 Braze Partner, developed a bi-directional connector to synchronize data between Salesforce and Braze in real time. This integration ensured:
This solution addressed the complexity BGCA faced and streamlined campaign management across the organization.
