Vision
Struggle to manage campaigns effectively leading to inaccurate customer information and inefficient communication across channels.
Boys & Girls Clubs of America (BGCA) is a leading youth development organization, serving 3.6 million young people annually. With over 1,140 independent local organizations and 5,000 locations nationwide, BGCA provides life-changing programs that promote academic success, good character, citizenship, and healthy lifestyles. For 155 years, BGCA has helped youth, especially those in need, achieve great futures in cities, towns, public housing, Native lands, and U.S. military bases worldwide.
Managing campaigns through Salesforce Marketing Cloud was challenging due to its complexity, requiring significant time and resources. Integration between Salesforce modules wasn't seamless, needing extra effort for smooth operation and ongoing maintenance.
For BGCA’s 5,000 Clubs, Salesforce Sales Cloud served as the main database. The Nonprofit Success Pack (NPSP) housed vital data, such as internal contacts and fundraising information. Keeping contacts synchronized with Braze was key to enabling coordinated and effective outreach.
After 100+ Braze engagements, Massive Rocket (Certified Level 4 Braze Partner) has seen brands, from enterprises to startups, increasingly choose Braze over Salesforce Marketing Cloud for cross-channel communication. As many businesses use both Salesforce and Braze, synchronizing them is crucial. To meet this need, Massive Rocket developed a bi-directional connector.
We created a real-time integration to ensure seamless data flow between Salesforce and Braze, with automatic updates for new fields. After thorough testing, a smooth production rollout was completed with a two-week hypercare period.
The project included migrating historical data from Salesforce to Braze, with cleanup, formatting, and de-duplication to ensure accuracy.
