Challenge
Canyon Ranch struggled with fragmented data across multiple systems, preventing a unified guest view. This impacted marketing efficiency and limited personalization capabilities, leading to generic guest experiences.
Canyon Ranch is a pioneer in integrative wellness, offering world-class retreats across the United States. With award-winning resorts and a commitment to personal transformation, Canyon Ranch needed a data-driven approach to enhance guest experiences. Partnering with Massive Rocket, they created a unified guest view by integrating Snowflake and Braze, driving engagement, retention, and long-term loyalty.
Massive Rocket conducted a full audit of Canyon Ranch’s data infrastructure, identifying inefficiencies and siloed data sources. The team:
Goal: Establish a scalable, unified data platform.
Result: Improved data accuracy and marketing efficiency.
To drive personalized guest interactions, Massive Rocket:
Goal: Enhance personalization and guest engagement.
Result: Targeted marketing campaigns and improved customer insights.
Massive Rocket developed an omnichannel marketing approach, enhancing customer journeys through:
Goal: Increase retention, revenue, and guest satisfaction.
Result: Hyper-personalized engagement and improved CLTV.
Massive Rocket built a 360° guest portal, unifying customer data across departments:
This centralization provided a holistic guest view, enriching experiences and driving operational efficiency.
Canyon Ranch’s marketing team leveraged the unified data to:
These efforts boosted customer retention and lifetime value, strengthening brand loyalty.
By prioritizing rapid value delivery, Massive Rocket:
This agile strategy enabled Canyon Ranch to see immediate business benefits while setting the stage for long-term growth.
