Elevating Retail & Business Banking Through Personalization & Digital Transformation with Braze
Challenge
Coop Pank relied on manual workflows that limited its ability to scale personalized customer engagement. The bank needed an automated, data-driven solution to create tailored user experiences while maintaining strict data security and compliance.
Strategy
Massive Rocket worked with Coop Pank to implement Braze, transforming customer engagement through automation, multi-channel outreach, and advanced segmentation. The goal was to create seamless, hyper-personalized experiences that enhance customer loyalty.
Results
By integrating Braze and leveraging automation, Coop Pank transitioned to a scalable, data-driven customer engagement strategy. The improvements in segmentation, messaging, and campaign automation led to higher customer retention, deeper personalization, and increased digital banking interactions.
15%
Customer Retention Increase
2.3x
Faster Campaign Execution
25%
Digital Engagement Growth
Introduction

Coop Pank: Redefining Banking with Personalized Customer Experiences

Coop Pank is one of Estonia’s fastest-growing banks, offering simple and accessible banking services. To enhance engagement and customer satisfaction, Coop Pank partnered with Massive Rocket to implement Braze and automate personalized, multi-channel experiences.

Solution

Automating Customer Engagement for Scalable Growth

Coop Pank modernized its customer engagement by replacing manual workflows with an automated, data-driven system. This included:

  • Deploying Braze for real-time customer segmentation.
  • Automating key customer journeys, from onboarding to retention.
  • Reducing campaign execution time while improving message accuracy.

Personalization Through Rich User Profiles & Data Governance

To deliver hyper-personalized experiences, Coop Pank needed a secure and compliant customer data strategy. Massive Rocket helped by:

  • Creating a unified customer profile with actionable insights.
  • Implementing Braze’s compliance-driven security features.
  • Ensuring GDPR and regulatory adherence for customer data protection.

Multi-Channel Campaigns That Drive Engagement & Loyalty

With Braze, Coop Pank launched highly targeted, personalized campaigns across multiple channels:

  • Automated customer journeys tailored to user behaviors.
  • Personalized push notifications, in-app messages, and SMS for real-time updates.
  • A/B tested campaigns to optimize messaging and improve conversions.

Massive Rocket's expertise in Braze and their understanding of our unique needs were instrumental in our success. Braze has become a game-changer for Coop Pank, allowing us to build stronger relationships with our customers and drive business growth.

Kasia Eslas
Product Owner, Coop Pank
Results

Enhanced Customer Retention & Engagement

With Braze’s automation and personalization, Coop Pank saw a significant boost in engagement, leading to:

  • A 15% increase in customer retention rates.
  • Improved response times for customer inquiries and transactions.
  • Higher engagement through real-time, relevant messaging.
Kanchan Lad Braze Torchie Awards
Massive Rocket Papa Johns results

Accelerated Campaign Execution & Efficiency

Automated campaigns reduced execution time, allowing faster and more effective communication:

  • Campaign launch speeds tripled, enabling rapid experimentation.
  • AI-driven recommendations optimized targeting for different customer segments.
  • The marketing team gained greater agility in campaign planning and execution.

Growth in Digital Engagement & Customer Experience

Coop Pank’s integration of Braze resulted in:

  • A 25% increase in digital interactions via mobile banking and web channels.
  • Improved adoption of personalized banking features.
  • Stronger connections with customers through tailored messaging and offers.
Massive Rocket Papa Johns team
Massive Rocket team
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