Challenge
Deezer needed a robust CRM strategy to capture user data across the customer journey, enhance personalization at scale, and make the marketing team more autonomous in executing highly targeted campaigns.
Since 2007, Deezer has been redefining how the world experiences music, offering a catalog of over 90 million tracks. With its personalized Flow feature, lossless HiFi streaming, and multi-device accessibility, Deezer delivers high-quality music experiences. Partnering with Massive Rocket, Deezer sought to enhance its CRM strategy by leveraging Braze and a CDP to create a hyper-personalized customer experience.
Massive Rocket conducted a comprehensive audit of Deezer’s marketing technology ecosystem, working closely with CRM, Product, and Tech teams to align marketing objectives with technical capabilities. The key initiatives included:
This strategic assessment ensured that Deezer’s CRM team had a clear roadmap for personalizing the user journey at scale.
Goal: Optimize marketing technology stack for efficiency and scalability.
Result: Enhanced data organization and improved marketing execution.
To enable deeper personalization, Massive Rocket supported Deezer in integrating Braze with its CDP. This integration provided:
By connecting data sources seamlessly, Deezer was able to design highly personalized campaigns across multiple touchpoints.
Goal: Enable real-time personalization through integrated data.
Result: Increased engagement and improved customer lifecycle campaigns.
Massive Rocket implemented training and enablement programs to empower Deezer’s marketing team with the knowledge and tools to execute campaigns independently. Key areas included:
With these improvements, Deezer’s marketing team could manage campaigns autonomously, reducing dependence on engineering teams.
Goal: Increase marketing team independence in executing campaigns.
Result: Faster execution and more agile personalization strategies.
With an optimized CRM structure, Deezer executed highly personalized campaigns across key lifecycle stages:
These enhancements significantly boosted user engagement and retention.
Deezer successfully optimized its marketing infrastructure with:
This transformation future-proofed Deezer’s marketing capabilities and increased efficiency.
By enabling autonomy in campaign management, Deezer’s marketing team achieved:
With a well-integrated tech stack, Deezer is now positioned for continuous growth and innovation in customer engagement.
