We’ve been a Braze customer for many years. Now, it’s time for us to take things to the next level. Our CRM teams are becoming more autonomous and data-driven.
Since 2007, Deezer has transformed how millions experience music worldwide, offering over 90 million tracks with features like personalized Flow, lossless HiFi streaming, and multi-device access. To elevate its CRM strategy, Deezer partnered with Massive Rocket to leverage Braze and a Customer Data Platform (CDP), aiming to deliver hyper-personalized customer journeys that resonate deeply with users.
Massive Rocket began with a thorough audit of Deezer’s marketing technology ecosystem, collaborating with CRM, Product, and Tech teams to align marketing goals with technical capabilities. The approach focused on optimizing data flows, integrating Braze with the CDP for real-time personalization, and empowering Deezer’s marketing team to independently manage campaigns. This comprehensive strategy set the foundation for scalable, efficient, and highly targeted engagement.
The partnership delivered results through three main pillars:
CRM Tech Stack Audit & Optimization
Massive Rocket evaluated existing data flows, identified inefficiencies, and streamlined CRM operations. This ensured a clear roadmap for integrating Braze and the CDP, improving data organization and campaign execution.
CDP & Braze Integration for Real-Time Personalization
By unifying customer data and enabling automated triggers based on user behavior, Deezer could execute precise audience segmentation and design personalized campaigns across multiple channels.
Marketing Team Empowerment
Through training and enablement programs, Massive Rocket equipped Deezer’s marketing team with the skills to automate lifecycle communications, utilize Braze and CDP functionalities, and implement data-driven testing frameworks. This autonomy accelerated campaign execution and enhanced personalization agility.
Deezer’s CRM transformation led to significant improvements in lifecycle engagement:
Additionally, the marketing stack optimization future-proofed Deezer’s capabilities by enhancing audience management, product event tracking, and overall campaign efficiency. Empowered with a well-integrated tech stack, Deezer’s marketing team now operates with greater agility, driving continuous growth and innovation in customer engagement.
