You need to know what teams, clubs, brands and content fans really care about. Preferences change in real time, and you need to be right there with them to be relevant. Massive Rocket helped us connect with fans when and where it mattered the most.
Euroleague Basketball is one of Europe’s premier sports and entertainment organizations, managing the continent’s top professional basketball competitions. To deepen fan engagement and foster long-term loyalty, Euroleague partnered with Massive Rocket to revamp its customer engagement strategy. By integrating Braze, mParticle, and other key Martech solutions, Euroleague now delivers seamless, data-driven fan experiences across multiple channels.
Massive Rocket focused on building a Single Customer View (SCV) to unify fan data from various platforms, enabling personalized engagement. This included:
The strategy also emphasized automating customer engagement through real-time messaging and multi-channel communication.
The execution centered on three core areas:
Unified Data & Personalization
Massive Rocket implemented a customer data platform (CDP) to consolidate fan data and enable real-time segmentation. This foundation supported personalized content recommendations and improved targeting.
Automated Engagement Campaigns
Euroleague transitioned from manual outreach to automated campaigns using Braze. Real-time messaging, push notifications, in-app messages, and email automation were deployed to increase fan retention with targeted promotions.
Campaign Optimization & Revenue Growth
Leveraging insights from Braze and mParticle, Euroleague launched initiatives such as an abandoned cart campaign to recover lost sales, improved ad targeting to boost marketing ROI, and created personalized offers that increased ticket and merchandise sales.
Euroleague’s data-driven approach yielded impressive results:
This comprehensive strategy optimized marketing operations, enhanced audience targeting, and drove significant revenue growth for Euroleague Basketball.
