Euroleague & Massive Rocket Customer Story

Transform Your Fan Experience: Euroleague Basketball Drives Higher Retention Rates with Braze & mParticle

PLATFORMS

Braze

mParticle

Actionable Me

Challenge

Euroleague lacked a Single Customer View (SCV), making it difficult to track fan preferences, personalize communication, and improve engagement. Without consolidated data, they struggled to enhance fan retention and marketing effectiveness.

Strategy

Massive Rocket worked with Euroleague to implement a best-of-breed Martech stack, integrating a CDP, CRM, and analytics solutions. The strategy focused on consolidating fan data, automating engagement, and optimizing campaigns to drive loyalty.

Results

By unifying customer data and deploying targeted campaigns, Euroleague achieved higher engagement, optimized audience segmentation, and increased retention. The integration of Braze and mParticle enabled personalized fan interactions at scale.

145%

Growth in Fantasy Challenge Participation

+45%

Increase in OTT subscriptions

+10M

Mobile App Sessions

Introduction

Euroleague Basketball: Transforming Fan Engagement Through Data & CRM

Euroleague Basketball is one of the premier sports and entertainment organizations in Europe, running the continent’s top professional basketball competitions. To enhance fan engagement and build long-term loyalty, Euroleague partnered with Massive Rocket to overhaul its customer engagement strategy. By integrating Braze, mParticle, and other key Martech solutions, Euroleague now delivers seamless, data-driven fan experiences across multiple channels.

Solution

Building a Single Customer View (SCV) for Personalized Engagement

Euroleague needed a unified system to track fan preferences, interactions, and behaviors. Massive Rocket implemented a CDP and integrated multiple data sources to build a 360-degree customer profile.

Centralized fan data across various platforms.
Enhanced audience segmentation based on engagement history.
Improved data-driven decision-making for marketing and sales teams.

Automating Customer Engagement with Braze

To enhance fan experiences, Euroleague transitioned from manual outreach to automated, personalized engagement strategies.

Implemented real-time messaging campaigns based on user behavior.
Enabled push notifications, in-app messaging, and email automation.
Increased fan retention by sending targeted content and promotions.

Optimizing Campaigns & Driving Revenue Growth

With actionable insights from Braze and mParticle, Euroleague refined its marketing approach, optimizing campaigns for conversions.

Launched an ‘Abandoned Cart’ campaign to recover lost sales.
Improved ad targeting, boosting return on marketing spend.
Created personalized offers, increasing ticket and merchandise sales.

You need to know what teams, clubs, brands and content fans really care about. Preferences change in real time, and you need to be right there with them to be relevant. Massive Rocket helped us connect with fans when and where it mattered the most.

Evan Planchon

Digital Manager, Euroleague Basketball

Results

Increased Fan Engagement & Retention

Euroleague leveraged real-time fan insights to deliver hyper-personalized interactions, leading to stronger engagement and retention.

2.5M+ players engaged in gamification campaigns.
Enhanced customer journeys, reducing churn and improving retention.
Personalized communications that boosted fan loyalty and lifetime value.

Enhanced Data-Driven Decision-Making

By consolidating data from multiple touchpoints, Euroleague optimized its marketing and business operations, leading to increased efficiency and better audience targeting.

SCV implementation enabled personalized content recommendations.
Improved segmentation facilitated cross-selling and upselling opportunities.
Real-time analytics provided insights for refining marketing strategies.

Revenue Growth & Higher Conversion Rates

With improved personalization and targeted campaigns, Euroleague saw a substantial increase in conversions and customer lifetime value.

+145% growth in Fantasy Challenge game participation.
+45% increase in EuroLeague TV OTT subscriptions.
+10M mobile app sessions, reflecting a more engaged audience.

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