Elevating customer experiences and driving retention through next-generation flight data visualisation
PLATFORMS
Challenge
Outdated flight-tracking interfaces slowed updates and hurt user experience, prompting OAG to modernize its UI/UX for improved development and user satisfaction.
Strategy
Massive Rocket conducted audits, stabilized web and mobile interfaces, and integrated teams to optimize OAG’s products and improve efficiency.
Results
OAG achieved faster deployments, a modernized user experience, and smoother sales processes, boosting customer satisfaction.
Deployment
Time Reduction
System
Modernization
Sales
Efficiency Improvement
Introduction

Powering the World's Air Travel with Unmatched Data

OAG, a global leader in travel data since 1929, offers seamless access to extensive flight information through Cloud, Data Feed, and API solutions. Headquartered in the UK with operations worldwide, they provide premium data sets, including airline schedules, historical data, connections, bookings, and real-time flight status. Serving over 250 airlines and 300 airports, OAG empowers clients across industries to optimize operations, make informed decisions, and enhance customer experiences.

Solution

Streamlining Development for Efficient Delivery

OAG faced challenges in maintaining flight-tracking interfaces, as disparate development teams created slow and inefficient processes. Massive Rocket took ownership of multiple web and mobile apps and initiated a tech audit to identify inefficiencies. By stabilizing the development process and setting up clear coding and deployment procedures, Massive Rocket ensured that OAG could update systems faster and with fewer errors.

Enhancing User Experience with Modern Design

OAG's flight-tracking platforms were based on powerful data, but outdated UI/UX designs were hindering customer acquisition. Massive Rocket worked on a UI/UX refresh, focusing on creating modern and visually appealing interfaces. By integrating modern design principles with the core strength of OAG’s data, Massive Rocket enhanced the user experience, making the platforms more attractive and user-friendly.

Accelerating Collaboration and Optimizing Development

Massive Rocket extended its team to work closely with OAG’s existing development teams in the UK and Lithuania. After stabilizing the development process, the focus shifted to improving DevOps efficiencies, refining processes, and optimizing product performance. Through enhanced collaboration and better observability, Massive Rocket helped accelerate development and increased overall product quality.

Massive Rocket have become the Mobile (and front-end) extension to the OAG engineering team. Their niche skills and expertise have helped us accelerate our growth on mobile.

Caroline Mather
Marketing Director, OAG
Results

Streamlined Deployments

Massive Rocket automated the manual process of uploading zip files for release and rollback deployments. This change drastically reduced deployment time, cutting down a process that previously took days to just minutes.

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Massive Rocket Papa Johns results

Enhanced User Experience and Product Upgrades

By refreshing OAG’s front-end products with modern technologies like ReactJS, Mapbox, and JavaScript, Massive Rocket enabled real-time updates and improved the overall user experience. The Routemapper application was also upgraded from AngularJS to React, simplifying maintenance and modernizing the interface.

Empowering Sales and Ensuring Seamless Migrations

Massive Rocket developed a dedicated demo portal for OAG's sales team, offering customizable client-specific demos to enhance communication. Additionally, we automated migrations like transitioning Air Traffic Live from Flash to HTML and moving OAG Flights to a modern framework, ensuring long-term sustainability and a smoother user experience.

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