OAG CASE STUDY
Your partner to accelerate change.
MOBILE APPLICATION DEVELOPMENT
Increasing flightview® Retention: Happy and Active Users
Flight tracking app from the leaders in real-time flight information.
Track upcoming and in-air flights throughout the world, and receive status alerts via push notification.
As part of OAG’s acquisition of real-time flight information B2B business flightview Inc, OAG took responsibility for flightview’s flight tracking app. Despite ongoing success a mixture of increased competition, lack of significant updates and legacy technology debt had led to the app beginning to show its age, evidenced by the static user base and revenues.
Massive Rocket was tasked with bringing expertise in mobile product development and marketing strategy to accelerate the growth of the mobile business.
Marketing Director, OAG
Designed and deployed a clear tag plan and analytics strategy across all versions of the app.
- Data Integration
- Northstar Workshop
- Product analytics
Designed and deployed a CI / CD process for rapid releases. Application development and maintenance.
- Digital Product Roadmap
- Mobile App Strategy
- Rapid prototyping
- DevOps – CI / CD
- Mobile and Web development
Designed and deployed a phased approach to marketing based on incremental value deliveries.
- CRM Workshop
- Customer Journey Mapping
- Marketing Automation Workshop
Massive Rocket worked side-by-side with the OAG team and released critical bug fixes within the first weeks of the project. This directly increased user engagement and satisfaction. The team has now partnered deeply with OAG to deliver core improvements to the platforms such as application stabilisation, new feature releases and user complaint resolution.
We saw major improvements to the app store ratings in the first 3 months of the projects and these are trending upwards with each new release. This approach has also re-activated thousands of dormant users and reduced the load on the application support team.