Elevating customer experiences and driving retention through next-generation flight data visualization

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Challenge

Outdated flight-tracking interfaces slowed updates, hurt usability and lengthened deploy cycles, limiting OAG’s ability to showcase its real-time data advantage.

Approach

Massive Rocket audited code, stabilized DevOps, rebuilt front ends in React and modernized mobile apps, slashing deployment time and refreshing the user experience.

Outcome

Releases now ship in minutes not days, customers enjoy intuitive visual tools and sales teams demo a sleek portal that speeds deals.

Measurable impact

75%

Deployment Time Cut

80%

Systems Upgrade

42%

Sales Cycle Faster

Massive Rocket has become the Mobile (and front-end) extension to the OAG engineering team. Their niche skills and expertise have helped us accelerate our growth on mobile.

Caroline Mather

Chief Marketing Director, OAG

Powering the World’s Air Travel with Unmatched Data

OAG, a global leader in travel data since 1929, provides seamless access to extensive flight information through Cloud, Data Feed, and API solutions. Headquartered in the UK and operating worldwide, OAG serves over 250 airlines and 300 airports with premium data sets including airline schedules, historical data, connections, bookings, and real-time flight status. Their data empowers clients across industries to optimize operations, make informed decisions, and enhance customer experiences.

Our Approach

OAG faced challenges with slow and inefficient flight-tracking interface development due to disparate teams and outdated processes. Massive Rocket’s approach focused on streamlining development workflows, enhancing user experience through modern design, and accelerating collaboration between teams. Key objectives included:

  • Conducting a technical audit to identify inefficiencies.
  • Stabilizing development processes with clear coding and deployment standards.
  • Refreshing UI/UX to modernize and improve customer acquisition.
  • Improving DevOps efficiencies and product performance through better collaboration.
  • Automating deployment processes to reduce release times.

Execution

Massive Rocket took charge of multiple web and mobile apps, starting with a tech audit to identify bottlenecks. They established standardized coding and deployment procedures to speed up updates and reduce errors. The team refreshed OAG’s flight-tracking platforms with modern UI/UX designs and upgraded key applications like Routemapper from AngularJS to ReactJS, integrating real-time tools such as Mapbox.

Manual deployment processes were automated, cutting release times from days to minutes. Additionally, a customizable demo portal was created for sales, and critical migrations—like moving Air Traffic Live from Flash to HTML—were automated. Close collaboration with OAG’s UK and Lithuania teams improved DevOps practices and overall product quality.

Key Outcomes

The partnership between OAG and Massive Rocket delivered measurable improvements:

  • Deployment times cut from days to minutes through automation.
  • Modernized interfaces improved user experience and customer acquisition.
  • Upgraded apps simplified maintenance and ensured sustainability.
  • Sales empowered with a customizable demo portal.
  • Faster development and better collaboration boosted product quality.

Ready to build lasting customer loyalty?

Fill out the form and one of our experts will be in touch. You can also write to us at info@massiverocket.com