Challenge
Deliver a truly personalized experience for every customer, enhancing satisfaction and loyalty.
For over 30 years, Papa Johns has been known for fresh, high-quality ingredients. From starting in a broom closet in Indiana to growing to over 5,000 locations in 44 countries, their commitment to quality remains strong.
They believe in using only the finest ingredients to create pizzas that are better than the rest. This dedication to quality is reflected in their signature sauce, fresh dough, and variety of toppings. Papa Johns isn’t just about satisfying cravings; it’s about delivering a delicious experience that keeps their customers coming back for more.
Papa Johns recognized the need for a personalized experience, from tailored greetings to remembering favorite items. While their pizza experience was top-notch, they initially struggled to create a seamless, individualized journey for customers.
Goal: Enhance customer personalization and loyalty.
Result: Improved personalized interactions and customer retention.
Papa Johns recognized the need for a personalized experience, from tailored greetings to remembering favorite items. While their pizza experience was top-notch, they initially struggled to create a seamless, individualized journey for customers.
Goal: Streamline customer data to improve marketing.
Result: Higher marketing effectiveness through personalized offers.
By leveraging Braze’s capabilities, Papa Johns delivered personalized messages across email, SMS, social media, and WhatsApp, reaching customers on their preferred platforms. This multi-channel, data-driven approach strengthened relationships and increased revenue.
Goal: Boost customer engagement across multiple platforms.
Result: Increased revenue and stronger customer relationships across all units.
Kanchan Lad has earned a big, well deserved congratulations for being named Braze’s 2024 "Marketing Leader of the Year"! As Senior Product Manager at Papa Johns UK, she transformed their CRM by creating a “Local Marketing Hub” for 400+ franchisees, driving an incredible 260% revenue boost.
Kanchan’s focus on team training and customer-centric communication has set a new standard in the QSR industry. Huge congratulations to Kanchan for leading the charge and having Massive Rocket be part of this exciting journey! 🎉
With a complete customer profile at their fingertips, Papa Johns could now tailor messages based on individual preferences and purchase history:
Massive Rocket formed a strategic partnership, working closely with Papa Johns’ marketing team to understand their business goals, develop a data-driven marketing strategy and continuously deliver value.
Ultimately, this new-found ability to personalise marketing campaigns resulted in:
